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| Main Author: | |
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| Format: | Recurso digital |
| Language: | English |
| Published: |
Zenodo
2025
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| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.15000649 |
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Table of Contents:
- <p>The concept of social networking originated as a new information channel for internet<br>connections around the world, enabling communities to connect. College students use multiple<br>internet and social media channels, including networking sites, Facebook, Instagram, and Twitter<br>that are used to establish connections and share information about everyday life. Ninety percent<br>of undergraduate students have their own Facebook account and spend more than two hours<br>daily using this app for social connections. Other social networking sites are also used in the<br>highest proportion by youngsters, including graduate and undergraduate students. The present<br>study aimed to explore the social media use affects the social endurance of individuals in society.<br>Moreover, it aimed to qualitatively analyze the social and psychological factors among<br>individuals in society using social media networks that influence the level of social endurance.<br>Positivism philosophy and inductive approach through exploratory research design were used<br>under qualitative research method to investigate the concept of the influence of social media on<br>social endurance. A convenient sampling technique was used to collect in-depth interviews from<br>15 participants who were university students. The in-depth interviews were conducted using a<br>structured interview guide consisting of thirty-one exploratory questions addressing the<br>influential phenomenon of social media effects through a structured interview guide. The major<br>findings of the study reveal the significant positive influence of social media on social<br>endurance. However, the influence of social media may vary from individual to individual based<br>on its usage experiences. Interpersonal communication, social interactions, self-esteem, and level<br>of confidence are social and psychological factors affecting social enduranceusing social life,<br>lifestyle, social standards, social relations, communication, and social endurance.</p>