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| Format: | Recurso digital |
| Language: | Russian |
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2024
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| Online Access: | https://doi.org/10.5281/zenodo.15034409 |
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| _version_ | 1866902267735572480 |
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| author | Vyskubova, Nadezhda A. |
| author_facet | Vyskubova, Nadezhda A. |
| contents | <p><em><span>Taking into account the main trends of the tourist market at the present time and the growing role of the tourism industry in the economy of the regions, starting from 2022, an important aspect in the marketing strategy is the availability of National Tourist Routes in the territory (here in after – NTR). </span><span>According</span><span> <span>to the </span></span><span>Ministry</span><span> <span>of Economic Development of </span></span><span>Russia</span><span>, </span><span>in</span><span> </span><span>2024</span><span>, </span><span>route</span><span> </span><span>56</span><span> </span><span>has</span><span> <span>the </span></span><span>status</span><span> <span>of </span></span><span>NTR.</span><span> </span><span>To</span><span> </span><span>enhance</span><span> </span><span>competitiveness</span><span> </span><span>and</span><span> </span><span>demand</span><span>, </span><span>such</span><span> </span><span>routes</span><span> </span><span>include</span><span> </span><span>tourist</span><span> </span><span>attractions</span><span> <span>of </span></span><span>various</span><span> </span><span>kinds</span><span> </span><span>–</span><span> </span><span>museums,</span><span> </span><span>craft</span><span> </span><span>workshops,</span><span> </span><span>iconic</span><span> </span><span>attractions</span><span> </span><span>united</span><span> <span>by the </span></span><span>theme</span><span> <span>of </span></span><span>NTR.</span><span> </span><span>In</span><span> </span><span>order</span><span> <span>to </span></span><span>increase</span><span> <span>the </span></span><span>tourist</span><span> </span><span>flow</span><span> <span>to </span></span><span>the</span><span> </span><span>region</span><span> <span>as </span></span><span>a</span><span> </span><span>whole,</span><span> </span><span>and</span><span> <span>to </span></span><span>the</span><span> </span><span>NTR</span><span> </span><span>in</span><span> </span><span>particular,</span><span> </span><span>relevant</span><span> </span><span>departments</span><span> </span><span>(executive</span><span> </span><span>authorities</span><span> </span><span>authorized</span><span> </span><span>to</span><span> </span><span>develop</span><span> </span><span>tourism)</span><span> <span>are </span></span><span>introducing</span><span> </span><span>financial</span><span> </span><span>support</span><span> </span><span>measures</span><span> </span><span>for</span><span> </span><span>representatives</span><span> <span>of the </span></span><span>tourism</span><span> </span><span>business</span><span> </span><span>and</span><span> </span><span>municipalities.</span><span> <span>The article considers the types of state support measures for private tourist facilities of this type and their importance on the National Tourist Route. </span></span><span>The</span><span> </span><span>analysis</span><span> <span>has </span></span><span>shown</span><span> <span>the </span></span><span>need</span><span> </span><span>and</span><span> </span><span>effectiveness</span><span> <span>of </span></span><span>government</span><span> </span><span>support</span><span> </span><span>measures</span><span> </span><span>for</span><span> <span>the </span></span><span>development</span><span> </span><span>and</span><span> </span><span>increasing</span><span> <span>the </span></span><span>attractiveness</span><span> <span>of </span></span><span>national</span><span> </span><span>tourist</span><span> </span><span>routes.</span><span> <span>The author investigated in the most detail a new private museum and a modern type of tourist accommodation – glamping, located on the interregional NTR “The Road of Sovereigns”. The result of the study was the development of recommendations for improving the system of state support measures for National Tourist Routes in order to promote them both in the domestic and inbound tourist markets.</span></span></em></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15034409 |
| institution | Zenodo |
| language | rus |
| publishDate | 2024 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Government Measures to Support the Creation and Development of Tourist Facilities on the National Tourist Route Vyskubova, Nadezhda A. National Tourist Route state support measures promotion domestic tourism private museum tourist facility tourism industry Tver region The Road of Sovereigns <p><em><span>Taking into account the main trends of the tourist market at the present time and the growing role of the tourism industry in the economy of the regions, starting from 2022, an important aspect in the marketing strategy is the availability of National Tourist Routes in the territory (here in after – NTR). </span><span>According</span><span> <span>to the </span></span><span>Ministry</span><span> <span>of Economic Development of </span></span><span>Russia</span><span>, </span><span>in</span><span> </span><span>2024</span><span>, </span><span>route</span><span> </span><span>56</span><span> </span><span>has</span><span> <span>the </span></span><span>status</span><span> <span>of </span></span><span>NTR.</span><span> </span><span>To</span><span> </span><span>enhance</span><span> </span><span>competitiveness</span><span> </span><span>and</span><span> </span><span>demand</span><span>, </span><span>such</span><span> </span><span>routes</span><span> </span><span>include</span><span> </span><span>tourist</span><span> </span><span>attractions</span><span> <span>of </span></span><span>various</span><span> </span><span>kinds</span><span> </span><span>–</span><span> </span><span>museums,</span><span> </span><span>craft</span><span> </span><span>workshops,</span><span> </span><span>iconic</span><span> </span><span>attractions</span><span> </span><span>united</span><span> <span>by the </span></span><span>theme</span><span> <span>of </span></span><span>NTR.</span><span> </span><span>In</span><span> </span><span>order</span><span> <span>to </span></span><span>increase</span><span> <span>the </span></span><span>tourist</span><span> </span><span>flow</span><span> <span>to </span></span><span>the</span><span> </span><span>region</span><span> <span>as </span></span><span>a</span><span> </span><span>whole,</span><span> </span><span>and</span><span> <span>to </span></span><span>the</span><span> </span><span>NTR</span><span> </span><span>in</span><span> </span><span>particular,</span><span> </span><span>relevant</span><span> </span><span>departments</span><span> </span><span>(executive</span><span> </span><span>authorities</span><span> </span><span>authorized</span><span> </span><span>to</span><span> </span><span>develop</span><span> </span><span>tourism)</span><span> <span>are </span></span><span>introducing</span><span> </span><span>financial</span><span> </span><span>support</span><span> </span><span>measures</span><span> </span><span>for</span><span> </span><span>representatives</span><span> <span>of the </span></span><span>tourism</span><span> </span><span>business</span><span> </span><span>and</span><span> </span><span>municipalities.</span><span> <span>The article considers the types of state support measures for private tourist facilities of this type and their importance on the National Tourist Route. </span></span><span>The</span><span> </span><span>analysis</span><span> <span>has </span></span><span>shown</span><span> <span>the </span></span><span>need</span><span> </span><span>and</span><span> </span><span>effectiveness</span><span> <span>of </span></span><span>government</span><span> </span><span>support</span><span> </span><span>measures</span><span> </span><span>for</span><span> <span>the </span></span><span>development</span><span> </span><span>and</span><span> </span><span>increasing</span><span> <span>the </span></span><span>attractiveness</span><span> <span>of </span></span><span>national</span><span> </span><span>tourist</span><span> </span><span>routes.</span><span> <span>The author investigated in the most detail a new private museum and a modern type of tourist accommodation – glamping, located on the interregional NTR “The Road of Sovereigns”. The result of the study was the development of recommendations for improving the system of state support measures for National Tourist Routes in order to promote them both in the domestic and inbound tourist markets.</span></span></em></p> |
| title | Government Measures to Support the Creation and Development of Tourist Facilities on the National Tourist Route |
| topic | National Tourist Route state support measures promotion domestic tourism private museum tourist facility tourism industry Tver region The Road of Sovereigns |
| url | https://doi.org/10.5281/zenodo.15034409 |