APA (7th ed.) Citation

JOSEPH, B., & MOHAN, P. (2021). DECODING CONSUMER MOTIVATIONS: UNRAVELLING THE PSYCHOLOGICAL DRIVERS OF PURCHASE BEHAVIOUR. Zenodo.

Chicago Style (17th ed.) Citation

JOSEPH, BIJU, and P. MOHAN. DECODING CONSUMER MOTIVATIONS: UNRAVELLING THE PSYCHOLOGICAL DRIVERS OF PURCHASE BEHAVIOUR. Zenodo, 2021.

MLA (9th ed.) Citation

JOSEPH, BIJU, and P. MOHAN. DECODING CONSUMER MOTIVATIONS: UNRAVELLING THE PSYCHOLOGICAL DRIVERS OF PURCHASE BEHAVIOUR. Zenodo, 2021.

Warning: These citations may not always be 100% accurate.