UNRAVELING THE MODERATING EFFECTS OF FINANCIAL POSITION, RESEARCH AND DEVELOPMENT, ADVERTISING, AND CUSTOMER PERCEPTION ON NEXUS OF PRODUCT INNOVATION AND FMCG SALES
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2025
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| _version_ | 1866901747565330432 |
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| author | Muhammad Tariq,Muhammad Umer Quddoos Attari,Muhammad Adeel,Arslan Ahmad Siddiqi |
| author_facet | Muhammad Tariq,Muhammad Umer Quddoos Attari,Muhammad Adeel,Arslan Ahmad Siddiqi |
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| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15081249 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | UNRAVELING THE MODERATING EFFECTS OF FINANCIAL POSITION, RESEARCH AND DEVELOPMENT, ADVERTISING, AND CUSTOMER PERCEPTION ON NEXUS OF PRODUCT INNOVATION AND FMCG SALES Muhammad Tariq,Muhammad Umer Quddoos Attari,Muhammad Adeel,Arslan Ahmad Siddiqi |
| title | UNRAVELING THE MODERATING EFFECTS OF FINANCIAL POSITION, RESEARCH AND DEVELOPMENT, ADVERTISING, AND CUSTOMER PERCEPTION ON NEXUS OF PRODUCT INNOVATION AND FMCG SALES |
| url | https://doi.org/10.5281/zenodo.15081249 |