A Study on the Impact of Value Belief Norm Theory on Ethical Investment Behavior
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2025
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| author | Shree Raksha M E, Pushpa A |
| author_facet | Shree Raksha M E, Pushpa A |
| contents | <p>This research explores the elements that affect investors' attitudes towards ethical investments by utilizing<br>the Value-Belief-Norm (VBN) theory. As the significance of socially responsible investing (SRI) and<br>Environmental, Social, and Governance (ESG) factors rises, investors are more frequently synchronizing<br>their financial choices with ethical principles. The study uses a structured survey to gather primary data<br>from 100 investors in Bangalore, India, utilizing snowball sampling. Using multiple regression analysis,<br>the research demonstrates that Values, Beliefs, and Norms notably influence ethical investment behaviour,<br>with Beliefs identified as the most significant predictor. The findings suggest that although ethical factors<br>influence investment decisions, other elements outside the VBN framework might also impact the<br>investment behaviour. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15207628 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A Study on the Impact of Value Belief Norm Theory on Ethical Investment Behavior Shree Raksha M E, Pushpa A <p>This research explores the elements that affect investors' attitudes towards ethical investments by utilizing<br>the Value-Belief-Norm (VBN) theory. As the significance of socially responsible investing (SRI) and<br>Environmental, Social, and Governance (ESG) factors rises, investors are more frequently synchronizing<br>their financial choices with ethical principles. The study uses a structured survey to gather primary data<br>from 100 investors in Bangalore, India, utilizing snowball sampling. Using multiple regression analysis,<br>the research demonstrates that Values, Beliefs, and Norms notably influence ethical investment behaviour,<br>with Beliefs identified as the most significant predictor. The findings suggest that although ethical factors<br>influence investment decisions, other elements outside the VBN framework might also impact the<br>investment behaviour. </p> |
| title | A Study on the Impact of Value Belief Norm Theory on Ethical Investment Behavior |
| url | https://doi.org/10.5281/zenodo.15207628 |