| _version_ | 1866902192112271360 |
|---|---|
| author | Dr.T.Nathiya, Shobika.M |
| author_facet | Dr.T.Nathiya, Shobika.M |
| contents | <p>In the Indian economy, the Fast-Moving Consumer Goods (FMCG) industry is crucial since it greatly<br>influences consumer purchasing trends. This study investigates how Coimbatore, Tamil Nadu, consumers<br>perceive, intend to buy, and are satisfied with FMCG products. The goal of the study is to comprehend<br>how consumer decisions are influenced by several elements, such as pricing, brand image, promotional<br>tactics, and product quality. Structured questionnaires were used to gather information from a broad<br>sample of customers in a number of different demographic groups. Price sensitivity and special offers<br>have a substantial impact on purchase intention, but product quality and brand trust are important factors<br>influencing consumer opinion, according to the report. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15213617 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A Study on Consumer Perception, Intention and Satisfaction Towards FMCG In Coimbatore City of Tamilnadu Dr.T.Nathiya, Shobika.M <p>In the Indian economy, the Fast-Moving Consumer Goods (FMCG) industry is crucial since it greatly<br>influences consumer purchasing trends. This study investigates how Coimbatore, Tamil Nadu, consumers<br>perceive, intend to buy, and are satisfied with FMCG products. The goal of the study is to comprehend<br>how consumer decisions are influenced by several elements, such as pricing, brand image, promotional<br>tactics, and product quality. Structured questionnaires were used to gather information from a broad<br>sample of customers in a number of different demographic groups. Price sensitivity and special offers<br>have a substantial impact on purchase intention, but product quality and brand trust are important factors<br>influencing consumer opinion, according to the report. </p> |
| title | A Study on Consumer Perception, Intention and Satisfaction Towards FMCG In Coimbatore City of Tamilnadu |
| url | https://doi.org/10.5281/zenodo.15213617 |