An Assessment of Commercial Broiler Value Chain in South Punjab Pakistan

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Auteurs principaux: Muhammad Hamza, Shaista Maken, Talha Riaz, Muhammad Siddique, Arsal Ali, Tahseen Ullah, Zohaib Saeed (Ph.D), Rimsha Sakahwat
Format: Recurso digital
Publié: Zenodo 2025
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author Muhammad Hamza
Shaista Maken
Talha Riaz
Muhammad Siddique
Arsal Ali
Tahseen Ullah
Zohaib Saeed (Ph.D)
Rimsha Sakahwat
author_facet Muhammad Hamza
Shaista Maken
Talha Riaz
Muhammad Siddique
Arsal Ali
Tahseen Ullah
Zohaib Saeed (Ph.D)
Rimsha Sakahwat
contents <p>This study aimed to map and characterize the value chain of commercial broilers, associated marketing structure, different actors, and their functions along the value chain. The questionnaire was prepared for different stakeholders from the chosen districts in South Punjab, Pakistan. The findings revealed that controlled farmers' total cost of production was Rs.466110.7 per one-thousand birds and sold the broiler birds for an average of Rs.560114.3 and gained 16.78% profit, while in the case of Traditional farmers, the total cost of production was Rs.494898.5 per one-thousand birds while average sale price was Rs.537148.5 and they gained 7.86% profit. The total marketing margin of the wholesaler was Rs.808/mond out of this marketing cost was Rs.202/mond; therefore, the net margin was Rs.606/mond. The profit as a percentage of the sale price was 6.20%. On average, the retailer's marketing margin in broiler birds was Rs.675/mond, and the marketing cost was Rs.231/mond. The net profit margin was Rs.443/mond. It was further estimated that the retailer’s profit as a percentage of the sale price was 4.35%. Government should promote and educate farmers and other stakeholders in the field of value chain for better understanding and production.</p>
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publishDate 2025
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spellingShingle An Assessment of Commercial Broiler Value Chain in South Punjab Pakistan
Muhammad Hamza
Shaista Maken
Talha Riaz
Muhammad Siddique
Arsal Ali
Tahseen Ullah
Zohaib Saeed (Ph.D)
Rimsha Sakahwat
<p>This study aimed to map and characterize the value chain of commercial broilers, associated marketing structure, different actors, and their functions along the value chain. The questionnaire was prepared for different stakeholders from the chosen districts in South Punjab, Pakistan. The findings revealed that controlled farmers' total cost of production was Rs.466110.7 per one-thousand birds and sold the broiler birds for an average of Rs.560114.3 and gained 16.78% profit, while in the case of Traditional farmers, the total cost of production was Rs.494898.5 per one-thousand birds while average sale price was Rs.537148.5 and they gained 7.86% profit. The total marketing margin of the wholesaler was Rs.808/mond out of this marketing cost was Rs.202/mond; therefore, the net margin was Rs.606/mond. The profit as a percentage of the sale price was 6.20%. On average, the retailer's marketing margin in broiler birds was Rs.675/mond, and the marketing cost was Rs.231/mond. The net profit margin was Rs.443/mond. It was further estimated that the retailer’s profit as a percentage of the sale price was 4.35%. Government should promote and educate farmers and other stakeholders in the field of value chain for better understanding and production.</p>
title An Assessment of Commercial Broiler Value Chain in South Punjab Pakistan
url https://doi.org/10.5281/zenodo.15222409