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| Format: | Recurso digital |
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| Veröffentlicht: |
Zenodo
2025
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| Online-Zugang: | https://doi.org/10.5281/zenodo.15228833 |
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Inhaltsangabe:
- <p><span lang="EN-GB">For the first time in history, Europe can phase out smoking completely—not through bans and restrictions, but by accelerating the transition to smoke-free alternatives. This paper argues that instead of continuing an ineffective war on tobacco, Europe should embrace a harm reduction strategy that encourages smokers to switch to less harmful smoke-free alternatives. By leveraging innovation and shifting consumer behaviour, Europe can end smoking without causing an economic catastrophe or pushing people toward black markets or foreign competitors. The success of Sweden’s snus model proves that when safer alternatives are encouraged, smoking rates plummet. This paper explores how a technology-driven shift can save millions of lives, improve public health, and even create new economic opportunities—turning what was once a public health crisis into a success story of innovation and harm reduction.</span></p>