| _version_ | 1866901035220467712 |
|---|---|
| author | NYEREMA, Bulus Dorcas, ELELE, Felix Chibuzo, OKUJENI, Richard & OKOCHA, Desmond Onyemechi |
| author_facet | NYEREMA, Bulus Dorcas, ELELE, Felix Chibuzo, OKUJENI, Richard & OKOCHA, Desmond Onyemechi |
| contents | <div>The study “Analysing Charles Chukwuemeka Oputa (‘Charly Boy’) as a Model of Personal Branding in Nigeria”</div> <div>seeks to unravel a Nigeria enigma who has consequently evolved as a brand. Personal branding is a strategic process</div> <div>whereby individuals define and communicate their unique value proposition. This paper provides valuable</div> <div>perspectives on the tactics employed by “Charly Boy” to sustain his brand identity. The research was anchored on</div> <div>Aaker (1997) brand personality scale (BPC) showing how Charly Boy embodies certain traits which has given his</div> <div>brand a personality and perspective in the mind of his teeming audience. The objective of the research is to highlight</div> <div>the key elements of Charly Boy's personal brand identity, examine the strategies employed by Charly Boy to build</div> <div>and maintain his brand and assess the impact of Charly Boy's brand on Nigerian popular culture and social discourse.</div> <div>The qualitative research method was employed to garner data and gather insights using purposive sampling technique</div> <div>with a sample of 20 participants across five generations (Gen A to Gen E). The findings revealed that Charly Boy’s</div> <div>brand employs music, social activism and fashion weirdly as vehicles to maintain his presence in the public eye,</div> <div>consistently reinventing himself while staying true to his core values which has resonated with his audiences for</div> <div>decades. The researchers recommend that further research could explore the specific strategies Charly Boy employs</div> <div>to maintain his brand's consistency across different media platforms.</div> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15242119 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | ANALYSING CHARLES CHUKWUEMEKA OPUTA "CHARLY BOY" AS A MODEL OF PERSONAL BRANDING IN NIGERIA NYEREMA, Bulus Dorcas, ELELE, Felix Chibuzo, OKUJENI, Richard & OKOCHA, Desmond Onyemechi Branding, Brand identity, Charly Boy, Mass Media, Personal Branding <div>The study “Analysing Charles Chukwuemeka Oputa (‘Charly Boy’) as a Model of Personal Branding in Nigeria”</div> <div>seeks to unravel a Nigeria enigma who has consequently evolved as a brand. Personal branding is a strategic process</div> <div>whereby individuals define and communicate their unique value proposition. This paper provides valuable</div> <div>perspectives on the tactics employed by “Charly Boy” to sustain his brand identity. The research was anchored on</div> <div>Aaker (1997) brand personality scale (BPC) showing how Charly Boy embodies certain traits which has given his</div> <div>brand a personality and perspective in the mind of his teeming audience. The objective of the research is to highlight</div> <div>the key elements of Charly Boy's personal brand identity, examine the strategies employed by Charly Boy to build</div> <div>and maintain his brand and assess the impact of Charly Boy's brand on Nigerian popular culture and social discourse.</div> <div>The qualitative research method was employed to garner data and gather insights using purposive sampling technique</div> <div>with a sample of 20 participants across five generations (Gen A to Gen E). The findings revealed that Charly Boy’s</div> <div>brand employs music, social activism and fashion weirdly as vehicles to maintain his presence in the public eye,</div> <div>consistently reinventing himself while staying true to his core values which has resonated with his audiences for</div> <div>decades. The researchers recommend that further research could explore the specific strategies Charly Boy employs</div> <div>to maintain his brand's consistency across different media platforms.</div> |
| title | ANALYSING CHARLES CHUKWUEMEKA OPUTA "CHARLY BOY" AS A MODEL OF PERSONAL BRANDING IN NIGERIA |
| topic | Branding, Brand identity, Charly Boy, Mass Media, Personal Branding |
| url | https://doi.org/10.5281/zenodo.15242119 |