Power of Social Media Influencers on Consumer's Purchase Intention in Pakistan

Fuente: Zenodo

Saved in:

Bibliographic Details
Main Authors:	Dr. Mohammad Ali, Athar Azeem Qureshi, Zia ul Haq, Sana Farhad
Format:	Recurso digital
Published:	Zenodo 2025
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Social Media Influencer Marketing and Purchase Intention in Gen-Z
by: Dr. Prashant Kumar
Published: (2025)

Research on the Correlation between the Professionalism, Credibility of Internet Influencers and Consumers' Purchase Intention
by: He, Chaoqun
Published: (2025)

Examining the Effects of Digital Social Media Advertising on Consumer Attitudes and Purchase Intentions
by: Shofodunrin, Tayo
Published: (2026)

Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions
by: Johakim Katekele John, et al.
Published: (2025)

Trust and Credibility in Influencer Marketing: Consumer Purchase Decision
by: Sanjana Chinnu Jacob, et al.
Published: (2025)

A Meta‐Analysis of Influencers of Automobile Purchase Intention of Customers and Evolution of the Automobile Consumer Behavior From TCB
by: Anuradha Banerjee, et al.
Published: (2025)

Leveraging Machine Learning to Analyze Influencer Credibility’s Impact on Brand Admiration and Consumer Purchase Intent in Social Media Marketing
by: Karam Zaki, et al.
Published: (2025)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
by:
Published: (2026)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
by: Nihal Bülbül
Published: (2026)

SORCIS Model: Social Media Marketing Dimensions, Consumer Decision-Making Styles, and Purchase Intention
by:
Published: (2026)

A Study on the Effectiveness of Influencer Marketing on Gen Z Purchase Decisions
by: Raj, Aditya, et al.
Published: (2025)

Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
by: Kan Jiang, et al.
Published: (2024)

Data Set of The Impact of Perceived Content Authenticity in Beauty Influencer Marketing on Consumer Engagement and Purchase Intention: The Mediating Role of Ad Attitudes
by: Mandagie, Jessica, et al.
Published: (2026)

How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
by: Haithem Zourrig, et al.
Published: (2025)

The Influence of Recommendations in Social Media on Purchase Intentions of Generations Y and Z
by: Rasa Pauliene
Published: (2019)

The Role of Parasocial Interaction on Consumers’ Intention to Purchase Beauty Products
by: Purnamaningsih Purnamaningsih
Published: (2020)

The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming
by: Xiaoli Tang, et al.
Published: (2025)

The Effect of Companies' Communication About Blockchain Adoption on Consumer Purchase Intention
by: Yuejun Liu, et al.
Published: (2026)

Do we face a global "capital shortage"? / Zia Qureshi
by: Qureshi, Zia
Published: (1995)

Global capital supply and demand : is there enough to go around? / Zia Qureshi
by: Qureshi, Zia
Published: (1996)

The Price of Influence: Social Media Influencers and Compensatory Consumption Among Bottom‐of‐the‐Pyramid (BOP) Consumers
by: Fairuz Chowdhury, et al.
Published: (2025)

Analysing Consumer Perception and Purchase Intentions Toward Plant-Based Meat Products
by: Sharma, Adarsh
Published: (2025)

Millennial Consumers' Intention to Purchase Organic Food: Do Environmental Concerns Matter?
by: Harry Jay M. Cavite
Published: (2025)

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products
by: Anupama Ambika, et al.
Published: (2024)

The Routledge Companion to Social Media Influencers
Published: (2026)

Son Preference and Third‐Birth Interval Comparative Analysis of Polygynous Versus Monogamous Families in Pakistan
by: Juan Wu, et al.
Published: (2025)

Quantifying Electricity Reliability Gap: Intra‐Regional Household Inequalities and Consumer Purchase Intentions*
by: Anu K. Jose, et al.
Published: (2025)

National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention
by: Vytautas Dikčius
Published: (2021)

Toward a Plastic‐Free World: Antecedents of Consumer Purchase Intentions and Their Relationship With Purchasing Behavior for Plastic‐Free Fresh Products
by: Haydeé Calderón, et al.
Published: (2025)

Academic Adjustment of International Students in U.S. Higher Education
by: Aziz-ul-haq Qureshi
Published: (2023)

The Role of Social Support and Influencers in Social Media Communities
by: Su, Junwei, et al.
Published: (2024)

Redefining Digital Influence: AI Chatbots vs. Social Media Influencers in Driving Customer Engagement and Online Shopping Intention
by: Dina Fattouh, et al.
Published: (2026)

Muslim Consumer Intention toward Goat Milk Purchasing Behavior in Malaysia: A Preliminary Findings
by: Kamarubahrin, Aimi Fadzirul
Published: (2025)

Towards Sustainable Consumption: The Influence of Contextual Factors on Consumers' Purchase Intentions for Biodegradable Plastic Products
by: Ke Zeng, et al.
Published: (2025)

The Manner Is the Matter: How the Chatbot Communication Style and Consumers' Regulatory Focus Shape Purchase Intention
by: Sunhwa Choi
Published: (2025)

The Dual Role of Price on Consumer Purchase Intentions: A Cost–Benefit Decomposition of Indirect Effects
by: Patrick B. Fennell, et al.
Published: (2025)

How Numerical Latitude Origin Expressions Increase Consumers' Purchase Intention: The Role of Perceived Naturalness
by: Minxue Huang, et al.
Published: (2026)

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement
by: Natalie Bragança Düsenberg
Published: (2016)

Influencers and Consumer Financial Decision‐Making
by: Dirk Gerritsen, et al.
Published: (2025)

Competitive Price and Trust as Determinants of Purchase Intention in Social Commerce
by: Cláudia Rodrigues Maia
Published: (2019)