A Comparative Study on Customer Satisfaction Towards Online Shopping and Offline Shopping with Special Reference to Coimbatore District
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2025
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| author | Jothiraj.R, R.Britamolen |
| author_facet | Jothiraj.R, R.Britamolen |
| contents | <p>This study attempts to analyses the customer satisfaction of online and offline shopping.<br>Customer’s satisfaction has become a crucial point of differentiation in online and offline shopping<br>where consumers make weekly, fortnightly or monthly trips and then spend more on these trips than<br>other times especially in countries like India where competition in online is very fierce. Unfortunately<br>in offline shopping, i.e., especially in departmental stores most of the unsatisfied customers do not<br>complaint, they just go shopping somewhere else. The most popular form of shopping include those<br>that are click- and- mortar which means stores that have both physical entity and an on-line presence.<br>The numbers of strictly online stores will only continue to grow because of the growing popularity in<br>online shopping and buying. In this study using different socio – economic variables. The outcomes of<br>the study suggest that the better understanding of customer satisfaction. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15320616 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A Comparative Study on Customer Satisfaction Towards Online Shopping and Offline Shopping with Special Reference to Coimbatore District Jothiraj.R, R.Britamolen <p>This study attempts to analyses the customer satisfaction of online and offline shopping.<br>Customer’s satisfaction has become a crucial point of differentiation in online and offline shopping<br>where consumers make weekly, fortnightly or monthly trips and then spend more on these trips than<br>other times especially in countries like India where competition in online is very fierce. Unfortunately<br>in offline shopping, i.e., especially in departmental stores most of the unsatisfied customers do not<br>complaint, they just go shopping somewhere else. The most popular form of shopping include those<br>that are click- and- mortar which means stores that have both physical entity and an on-line presence.<br>The numbers of strictly online stores will only continue to grow because of the growing popularity in<br>online shopping and buying. In this study using different socio – economic variables. The outcomes of<br>the study suggest that the better understanding of customer satisfaction. </p> |
| title | A Comparative Study on Customer Satisfaction Towards Online Shopping and Offline Shopping with Special Reference to Coimbatore District |
| url | https://doi.org/10.5281/zenodo.15320616 |