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| Main Authors: | , |
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| Format: | Recurso digital |
| Language: | Spanish |
| Published: |
Zenodo
2025
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| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.15339149 |
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Table of Contents:
- This study interrogates the longitudinal trajectory of the Balanced Scorecard (BSC) to provide an empirically grounded characterization of its lifecycle, moving beyond the reductive fad-versus-classic dichotomy. Employing a quantitative, single-source bibliometric methodology, we analyze the relative frequency of the term within the Google Books Ngram corpus from 1950 to 2022, treating its prevalence as a proxy for legitimization within formal academic and professional discourse. The analytical framework utilizes longitudinal time-series analysis, including metrics such as Normalized Annual Deviation Trend (NADT) and Moving Average Smoothed Trend (MAST), to decompose the data into its constituent trend, cyclical, and structural components. Our findings reveal that the BSC conforms to a distinct 30-year generational lifecycle, marked by a classic pattern of emergence, a prolonged maturity phase indicative of deep institutionalization, and a recent, pronounced, structurally-driven decline. This trajectory, dominated by strong 20- and 5-year cycles, is inconsistent with ephemeral management fads. We argue that its current decline in bibliometric salience is not a result of intrinsic conceptual failure but is catalyzed by external technological and economic factors, namely the ascendancy of more agile and data-intensive management paradigms. This research contributes a nuanced empirical framework for modeling the evolutionary dynamics of management concepts, demonstrating that a decline in discursive prominence does not equate to the obsolescence of a tool's core principles, which may be subsumed within successor frameworks. For practitioners, the analysis underscores the structural obsolescence of management tools and the external drivers that catalyze paradigmatic shifts.