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| Format: | Recurso digital |
| Language: | Spanish |
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2025
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| Online Access: | https://doi.org/10.5281/zenodo.15339155 |
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| _version_ | 1866901162145349632 |
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| author | Anez, Diomar Anez, Dimar |
| author_facet | Anez, Diomar Anez, Dimar |
| contents | This study investigates the long-term evolutionary trajectory of Customer Segmentation to ascertain its classification as a fundamental management practice versus a transient managerial fad. Employing a longitudinal, single-source methodology, we analyze the frequency of the term within the Google Books Ngram corpus from 1950 to 2022. The analytical framework integrates descriptive statistics for temporal pattern identification with advanced cyclical analysis, specifically Fourier analysis, to deconstruct the concept's underlying dynamics. Findings reveal a lifecycle spanning over six decades, a characteristic inconsistent with the ephemeral nature of managerial fads. The analysis identifies a prominent peak in scholarly discourse around 1991, followed not by a rapid decline, but by a sustained plateau of high relevance, indicating a transition from a debated innovation to an institutionalized orthodoxy. Fourier analysis uncovers a dominant 20-year macro-cycle, suggesting slow-moving paradigm shifts, which is complemented by shorter 10-year and 3.3-year meso- and micro-cycles aligned with significant technological and economic waves. This rhythmic, adaptive evolution demonstrates the practice's profound resilience and its capacity to integrate innovations such as CRM systems and the internet. This research contributes to management science by challenging simplistic fad-or-classic dichotomies, proposing a cyclical evolution model for enduring management tools. It empirically demonstrates that a decline in debate can signify conceptual maturity, not obsolescence. The study validates the use of culturomics for robust historical analysis of management concepts, clarifying that such data reflects consolidation in formal discourse rather than rates of practical adoption. |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15339155 |
| institution | Zenodo |
| language | spa |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Análisis de Frecuencia en el Corpus Literario de Google Books Ngram para Segmentación de Clientes. Informe 13-GB (36/138) Anez, Diomar Anez, Dimar Customer Segmentation Managerial Fads Management Fashion Theory Google Books Ngram Longitudinal Analysis Time-Series Analysis Fourier Analysis Cyclical Analysis Management Tool Evolution Conceptual Maturity Institutionalization Culturomics Digital Humanities Paradigm Shift Scholarly Discourse Analysis Resilience Single-Source Methodology Spectral Analysis Trend Analysis Management Science This study investigates the long-term evolutionary trajectory of Customer Segmentation to ascertain its classification as a fundamental management practice versus a transient managerial fad. Employing a longitudinal, single-source methodology, we analyze the frequency of the term within the Google Books Ngram corpus from 1950 to 2022. The analytical framework integrates descriptive statistics for temporal pattern identification with advanced cyclical analysis, specifically Fourier analysis, to deconstruct the concept's underlying dynamics. Findings reveal a lifecycle spanning over six decades, a characteristic inconsistent with the ephemeral nature of managerial fads. The analysis identifies a prominent peak in scholarly discourse around 1991, followed not by a rapid decline, but by a sustained plateau of high relevance, indicating a transition from a debated innovation to an institutionalized orthodoxy. Fourier analysis uncovers a dominant 20-year macro-cycle, suggesting slow-moving paradigm shifts, which is complemented by shorter 10-year and 3.3-year meso- and micro-cycles aligned with significant technological and economic waves. This rhythmic, adaptive evolution demonstrates the practice's profound resilience and its capacity to integrate innovations such as CRM systems and the internet. This research contributes to management science by challenging simplistic fad-or-classic dichotomies, proposing a cyclical evolution model for enduring management tools. It empirically demonstrates that a decline in debate can signify conceptual maturity, not obsolescence. The study validates the use of culturomics for robust historical analysis of management concepts, clarifying that such data reflects consolidation in formal discourse rather than rates of practical adoption. |
| title | Análisis de Frecuencia en el Corpus Literario de Google Books Ngram para Segmentación de Clientes. Informe 13-GB (36/138) |
| topic | Customer Segmentation Managerial Fads Management Fashion Theory Google Books Ngram Longitudinal Analysis Time-Series Analysis Fourier Analysis Cyclical Analysis Management Tool Evolution Conceptual Maturity Institutionalization Culturomics Digital Humanities Paradigm Shift Scholarly Discourse Analysis Resilience Single-Source Methodology Spectral Analysis Trend Analysis Management Science |
| url | https://doi.org/10.5281/zenodo.15339155 |