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| Main Authors: | , |
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| Format: | Recurso digital |
| Language: | Spanish |
| Published: |
Zenodo
2025
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| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.15339189 |
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Table of Contents:
- This study investigates the longitudinal evolution of the management doctrine "Purpose and Vision" from 1950 to 2023 to empirically test the hypothesis of it being a transient management fad versus a fundamental organizational concept. Utilizing a single-source methodology, we analyze a time-series constructed from the frequency of its mentions within the Crossref.org academic database, a robust proxy for its legitimization in scholarly discourse. The analytical approach integrates descriptive statistics, time-series decomposition, and predictive modeling. A key component of our analysis is the application of spectral analysis to uncover underlying cyclical patterns and a quantitative test using a Management Fad Index. Our findings decisively reject the fad hypothesis, evidenced by a low index score of 0.10 and a sustained long-term trend of consolidation. A significant contribution is the discovery of extremely strong and regular pluriannual cycles of approximately 2.2 and 10 years, suggesting the doctrine's evolution is driven by predictable, large-scale macro-trends rather than reactive, short-term events. Predictive models forecast future stability, indicating the concept has reached a mature, enduring phase. This research contributes a robust methodological framework for analyzing the lifecycle of management ideas and empirically validates "Purpose and Vision" as a resilient, core doctrine. For practitioners, these findings imply that its implementation should be a dynamic process, continuously adapted in alignment with external strategic cycles.