Exploring Consumer Engagement through Extended Reality (XR) in Fashion Analysing the Impact of Immersive Experience on Consumer Behaviour and Purchase Intent

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Plume, Cherniece, Murtaza, Soomal, Sun, Haoye
Format:	Recurso digital
Language:	English
Published:	Zenodo 2024
Subjects:	Digital and social;Fashion;Marketing communications;Retail
Online Access:	Acceder al recurso
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