CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PREFERENCES: A CROSS-SECTORAL ANALYSIS OF FMCG, HEALTHCARE, AND EDUCATION
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2025
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| _version_ | 1866902256600743936 |
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| author | Ishita Shukla N. Balasubramanian |
| author_facet | Ishita Shukla N. Balasubramanian |
| contents | <p>Corporate Social Responsibility (CSR) has become a significant driver of consumer<br>behaviour across industries. This study offers a comparative analysis of its effectiveness,<br>exploring CSR's influence on consumer preferences in the Fast-Moving Consumer Goods<br>(FMCG), healthcare, and education sectors. Using a sample of 200 respondents, the research<br>applies descriptive statistics, ANOVA, Chi-Square tests, and multiple regression analysis to<br>evaluate CSR awareness, its impact on purchasing decisions, and consumer loyalty. The<br>results indicate that CSR awareness is highest in healthcare (78%), followed by education<br>(72%) and FMCG (68%). Ethical business practices and patient welfare programs strongly<br>influence consumer trust and loyalty in healthcare. In education, scholarships and community<br>development initiatives significantly impact decision-making. Conversely, while<br>sustainability efforts in FMCG, such as eco-friendly packaging, are appreciated, price and<br>product quality remain primary factors. A Chi-Square test (p = 0.013) confirms a statistically<br>significant link between CSR and consumer loyalty, while regression analysis (R² = 0.62)<br>suggests that CSR initiatives account for 62% of consumer preference variance. The findings<br>underscore the need for industry-specific CSR strategies to maximize consumer engagement<br>and brand perception. Businesses that align CSR efforts with sector-specific consumer values<br>can enhance trust, loyalty, and long-term success. This study provides actionable insights for<br>companies seeking to refine their CSR approaches to better resonate with consumers in<br>different industries.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15348924 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
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| spellingShingle | CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PREFERENCES: A CROSS-SECTORAL ANALYSIS OF FMCG, HEALTHCARE, AND EDUCATION Ishita Shukla N. Balasubramanian <p>Corporate Social Responsibility (CSR) has become a significant driver of consumer<br>behaviour across industries. This study offers a comparative analysis of its effectiveness,<br>exploring CSR's influence on consumer preferences in the Fast-Moving Consumer Goods<br>(FMCG), healthcare, and education sectors. Using a sample of 200 respondents, the research<br>applies descriptive statistics, ANOVA, Chi-Square tests, and multiple regression analysis to<br>evaluate CSR awareness, its impact on purchasing decisions, and consumer loyalty. The<br>results indicate that CSR awareness is highest in healthcare (78%), followed by education<br>(72%) and FMCG (68%). Ethical business practices and patient welfare programs strongly<br>influence consumer trust and loyalty in healthcare. In education, scholarships and community<br>development initiatives significantly impact decision-making. Conversely, while<br>sustainability efforts in FMCG, such as eco-friendly packaging, are appreciated, price and<br>product quality remain primary factors. A Chi-Square test (p = 0.013) confirms a statistically<br>significant link between CSR and consumer loyalty, while regression analysis (R² = 0.62)<br>suggests that CSR initiatives account for 62% of consumer preference variance. The findings<br>underscore the need for industry-specific CSR strategies to maximize consumer engagement<br>and brand perception. Businesses that align CSR efforts with sector-specific consumer values<br>can enhance trust, loyalty, and long-term success. This study provides actionable insights for<br>companies seeking to refine their CSR approaches to better resonate with consumers in<br>different industries.</p> |
| title | CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PREFERENCES: A CROSS-SECTORAL ANALYSIS OF FMCG, HEALTHCARE, AND EDUCATION |
| url | https://doi.org/10.5281/zenodo.15348924 |