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2025
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| Online Access: | https://doi.org/10.5281/zenodo.15348976 |
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| _version_ | 1866901778616811520 |
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| author | N. Balasubramanian |
| author_facet | N. Balasubramanian |
| contents | <p>Transportation systems are fundamental to shaping consumer choices, market accessibility,<br>and regional industrial growth. This study, titled "Market Accessibility and Consumer<br>Choices: The Role of Transportation Systems in Regional Industries," investigates how<br>transportation infrastructure impacts economic activity and consumer purchasing behaviour.<br>Using a sample of 180 respondents, the research employs chi-square tests, logistic regression,<br>and time-series forecasting in R to analyse the relationship between transportation modes,<br>accessibility, and consumer behaviour’s findings indicate that efficient public transportation<br>enhances market accessibility, leading to increased consumer mobility and economic<br>engagement. Conversely, poor infrastructure restricts market access, limiting consumer<br>choices and business expansion. The study further reveals that well-developed transportation<br>networks positively influence purchasing frequency and consumer spending, as betterconnected<br>regions experience heightened commercial activity. Multiple regression analysis<br>confirms that investment in transportation infrastructure is a significant driver of regional<br>industrial growth, with projections suggesting a 5-7% annual expansion when consistent<br>improvements are made. This research provides critical insights for policymakers, businesses,<br>and urban planners, advocating for improved public transit, enhanced road networks, and<br>sustainable transport policies to drive economic development. Strengthening transportation<br>accessibility fosters trade, attracts businesses, and improves consumer participation,<br>ultimately contributing to regional prosperity and long-term socioeconomic sustainability.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15348976 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | MARKET ACCESSIBILITY AND CONSUMER CHOICES: THE ROLE OF TRANSPORTATION SYSTEMS IN REGIONAL INDUSTRIES N. Balasubramanian <p>Transportation systems are fundamental to shaping consumer choices, market accessibility,<br>and regional industrial growth. This study, titled "Market Accessibility and Consumer<br>Choices: The Role of Transportation Systems in Regional Industries," investigates how<br>transportation infrastructure impacts economic activity and consumer purchasing behaviour.<br>Using a sample of 180 respondents, the research employs chi-square tests, logistic regression,<br>and time-series forecasting in R to analyse the relationship between transportation modes,<br>accessibility, and consumer behaviour’s findings indicate that efficient public transportation<br>enhances market accessibility, leading to increased consumer mobility and economic<br>engagement. Conversely, poor infrastructure restricts market access, limiting consumer<br>choices and business expansion. The study further reveals that well-developed transportation<br>networks positively influence purchasing frequency and consumer spending, as betterconnected<br>regions experience heightened commercial activity. Multiple regression analysis<br>confirms that investment in transportation infrastructure is a significant driver of regional<br>industrial growth, with projections suggesting a 5-7% annual expansion when consistent<br>improvements are made. This research provides critical insights for policymakers, businesses,<br>and urban planners, advocating for improved public transit, enhanced road networks, and<br>sustainable transport policies to drive economic development. Strengthening transportation<br>accessibility fosters trade, attracts businesses, and improves consumer participation,<br>ultimately contributing to regional prosperity and long-term socioeconomic sustainability.</p> |
| title | MARKET ACCESSIBILITY AND CONSUMER CHOICES: THE ROLE OF TRANSPORTATION SYSTEMS IN REGIONAL INDUSTRIES |
| url | https://doi.org/10.5281/zenodo.15348976 |