The Impact of Augmented Reality (AR) on the Purchase Intention for Furniture Purchases in E-Commerce
Fuente:
Zenodo
Enregistré dans:
| Auteurs principaux: | , , , |
|---|---|
| Format: | Recurso digital |
| Langue: | anglais |
| Publié: |
Zenodo
2025
|
| Sujets: | |
| Accès en ligne: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| _version_ | 1866901443992092672 |
|---|---|
| author | Honggo, Devin Suryadi, Steven Chen, Jonathan Nindito, Hendro |
| author_facet | Honggo, Devin Suryadi, Steven Chen, Jonathan Nindito, Hendro |
| contents | <p>This study looked at how Augmented Reality (AR) affected consumers' intentions to buy on e-commerce. The objective of this study is to investigate the resulting impact level of each variable, such as Interactivity, Vividness, Perceived Ease of Use, Perceived Usefulness, Attitude Towards Usage, and Purchase Intention influence consumers' intention to purchase through the usage of AR features in E-Commerce. The PLS-SEM method, which is processed using SmartPLS 4 software, is used in this quantitative study. According to the data analysis, the results indicate that most of the mentioned variables have a positive correlation towards purchase intention using AR features in e-commerce.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15369552 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The Impact of Augmented Reality (AR) on the Purchase Intention for Furniture Purchases in E-Commerce Honggo, Devin Suryadi, Steven Chen, Jonathan Nindito, Hendro Augmented Reality E-Commerce Purchase Intention <p>This study looked at how Augmented Reality (AR) affected consumers' intentions to buy on e-commerce. The objective of this study is to investigate the resulting impact level of each variable, such as Interactivity, Vividness, Perceived Ease of Use, Perceived Usefulness, Attitude Towards Usage, and Purchase Intention influence consumers' intention to purchase through the usage of AR features in E-Commerce. The PLS-SEM method, which is processed using SmartPLS 4 software, is used in this quantitative study. According to the data analysis, the results indicate that most of the mentioned variables have a positive correlation towards purchase intention using AR features in e-commerce.</p> |
| title | The Impact of Augmented Reality (AR) on the Purchase Intention for Furniture Purchases in E-Commerce |
| topic | Augmented Reality E-Commerce Purchase Intention |
| url | https://doi.org/10.5281/zenodo.15369552 |