Digital Marketing ERA: The Future of Marketing and Communications
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| Format: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866901923254239232 |
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| author | J.Gandhimathi Scanya, Dr.G.Jayalakshmi |
| author_facet | J.Gandhimathi Scanya, Dr.G.Jayalakshmi |
| contents | <p>The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence, and the challenges and opportunities businesses face in this digital landscape.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15408972 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Digital Marketing ERA: The Future of Marketing and Communications J.Gandhimathi Scanya, Dr.G.Jayalakshmi <p>The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence, and the challenges and opportunities businesses face in this digital landscape.</p> |
| title | Digital Marketing ERA: The Future of Marketing and Communications |
| url | https://doi.org/10.5281/zenodo.15408972 |