Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Recurso digital |
| Lingua: | |
| Pubblicazione: |
Zenodo
2025
|
| Accesso online: | https://doi.org/10.5281/zenodo.15408972 |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Sommario:
- <p>The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence, and the challenges and opportunities businesses face in this digital landscape.</p>