A STUDY ON CONSUMER PERSPECTIVE TOWARDS PERSONALIZATION IN COSMETIC PRODUCT WITH REFERNCE TO COIMBATORE
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| Format: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866902196005634048 |
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| author | Mr.Chockalingam Rm Sandhiya .S |
| author_facet | Mr.Chockalingam Rm Sandhiya .S |
| contents | <p>The cosmetic industry is experiencing a significant transformation with the increasing demand for personalized products that cater to individual skin types, preferences, and lifestyle needs. This study, titled “A Study on Consumer Perspective Towards Personalization in Cosmetic Products with Reference to Coimbatore”, investigates how consumers in Coimbatore perceive the concept of personalization in cosmetics. The study aims to evaluate their awareness, preferences, and buying behavior concerning customized beauty products. A structured questionnaire was used to collect primary data from a diverse group of consumers in Coimbatore. The research reveals that younger consumers, particularly those aged 18 to 35, show a high level of interest in personalized cosmetic solutions. However, despite growing awareness, actual usage remains limited due to factors such as higher prices, lack of trust, and limited availability of personalized products in local markets. The analysis indicates that factors such as ingredient preferences, skin compatibility, and effectiveness are major drivers influencing consumer choices. Social media, influencers, and online reviews play a key role in educating and guiding consumers toward personalized beauty options. The study also highlights the importance of building consumer trust through transparency and offering cost-effective solutions</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15449400 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A STUDY ON CONSUMER PERSPECTIVE TOWARDS PERSONALIZATION IN COSMETIC PRODUCT WITH REFERNCE TO COIMBATORE Mr.Chockalingam Rm Sandhiya .S <p>The cosmetic industry is experiencing a significant transformation with the increasing demand for personalized products that cater to individual skin types, preferences, and lifestyle needs. This study, titled “A Study on Consumer Perspective Towards Personalization in Cosmetic Products with Reference to Coimbatore”, investigates how consumers in Coimbatore perceive the concept of personalization in cosmetics. The study aims to evaluate their awareness, preferences, and buying behavior concerning customized beauty products. A structured questionnaire was used to collect primary data from a diverse group of consumers in Coimbatore. The research reveals that younger consumers, particularly those aged 18 to 35, show a high level of interest in personalized cosmetic solutions. However, despite growing awareness, actual usage remains limited due to factors such as higher prices, lack of trust, and limited availability of personalized products in local markets. The analysis indicates that factors such as ingredient preferences, skin compatibility, and effectiveness are major drivers influencing consumer choices. Social media, influencers, and online reviews play a key role in educating and guiding consumers toward personalized beauty options. The study also highlights the importance of building consumer trust through transparency and offering cost-effective solutions</p> |
| title | A STUDY ON CONSUMER PERSPECTIVE TOWARDS PERSONALIZATION IN COSMETIC PRODUCT WITH REFERNCE TO COIMBATORE |
| url | https://doi.org/10.5281/zenodo.15449400 |