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| Format: | Recurso digital |
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Zenodo
2024
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| Online Access: | https://doi.org/10.5281/zenodo.15477524 |
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Table of Contents:
- <h3>This report examines the rise of MMA Guru as a case study in cultural realignment and symbolic transformation within the combat sports ecosystem. While not an athlete, MMA Guru’s growing dominance in audience engagement, commentary influence, and symbolic relevance challenges conventional metrics of fame and authority in the sport. His influence, often exceeding that of active fighters, is analyzed not in isolation, but as part of a broader shift toward authenticity, accessibility, and parasocial engagement in an era of economic and technological upheaval.</h3> <h3>Using the UK as a symbolic backdrop, the report situates this figure within ongoing societal realignments - specifically the erosion of traditional authority, shifting class structures, and the reorganization of public influence. Through audience discourse analysis, symbolic frameworks, and comparative visibility metrics, this version 1 study proposes that figures like MMA Guru are not anomalies, but early indicators of a larger transformation in public legitimacy and cultural capital.</h3> <h3>The study outlines how institutional visibility is being redistributed, as emotional resonance, consistency, and audience recognition increasingly outpace legacy status. While not intended as promotion or critique, this work identifies a pattern with implications beyond combat sports, offering a foundation for continued analysis across adjacent systems of business, commentary, and influence.</h3>