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The Role of Trademarks in Brand Identity and Consumer Trust
The Role of Trademarks in Brand Identity and Consumer Trust
Fuente:
Zenodo
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Bibliographic Details
Main Authors:
Patel, Rashmita Girishbhai
,
Nayak, Megha
Format:
Recurso digital
Language:
English
Published:
Zenodo
2025
Subjects:
Trademark, Brand Identity, Consumer Trust, Intellectual Property, Brand Loyalty, Legal Protection, Brand Recognition, Trademark Infringement, Consumer Perception, Market Strategy
Online Access:
Acceder al recurso
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Internet
https://doi.org/10.5281/zenodo.15535206
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