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Impact of Online Reviews on Purchasing Decisions: A Cross Generational Study
Impact of Online Reviews on Purchasing Decisions: A Cross Generational Study
Fuente:
Zenodo
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Bibliographic Details
Main Author:
Margaret Rachel, S
Format:
Recurso digital
Language:
English
Published:
Zenodo
2025
Subjects:
Digital marketing, E-Commerce, Generation X, Generation-Z, Include Online Reviews, Millennials, Online Ratings, Purchase Decisions, Purchase Intentions, Word of Mouth
Online Access:
Acceder al recurso
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Internet
https://doi.org/10.5281/zenodo.15552098
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