SPLURGE PURCHASING COMPORTMENT IN GREEN AND ECO PRODUCTS THROUGH SOCIAL MEDIA
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2025
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| author | Rajalakshmi. M Dr. P.S. Nagarajan |
| author_facet | Rajalakshmi. M Dr. P.S. Nagarajan |
| contents | <p><a href="https://ijetrm.com/issues/files/Jun-2025-01-1748786052-JUNE03.pdf" target="_blank" rel="noopener">Consumers today</a> are increasingly aware of their consumption habits and their impact on social and environmental<br>development, as a result of having access to a wealth of information about a product's quality and benefits in this<br>current age of digitization. Over several decades, the idea of environmental sustainability carved out a business<br>niche and attracted customers who were pro-environment. But there are still a lot of hidden factors that prevent<br>consumers from changing their purchasing habits to favour eco-friendly goods. The goal of this review is to<br>examine consumer attitudes and behaviours related to splurging on green and eco-friendly products and to assess<br>whether consumption levels are sufficient. How social media assist consumers in overcoming hurdles to product<br>identification, sustainability in consumption, and social media's obligation to gauge the moral standards and norms<br>of the organic and eco-industry, their strategies, and branding techniques. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15569913 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
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| spellingShingle | SPLURGE PURCHASING COMPORTMENT IN GREEN AND ECO PRODUCTS THROUGH SOCIAL MEDIA Rajalakshmi. M Dr. P.S. Nagarajan <p><a href="https://ijetrm.com/issues/files/Jun-2025-01-1748786052-JUNE03.pdf" target="_blank" rel="noopener">Consumers today</a> are increasingly aware of their consumption habits and their impact on social and environmental<br>development, as a result of having access to a wealth of information about a product's quality and benefits in this<br>current age of digitization. Over several decades, the idea of environmental sustainability carved out a business<br>niche and attracted customers who were pro-environment. But there are still a lot of hidden factors that prevent<br>consumers from changing their purchasing habits to favour eco-friendly goods. The goal of this review is to<br>examine consumer attitudes and behaviours related to splurging on green and eco-friendly products and to assess<br>whether consumption levels are sufficient. How social media assist consumers in overcoming hurdles to product<br>identification, sustainability in consumption, and social media's obligation to gauge the moral standards and norms<br>of the organic and eco-industry, their strategies, and branding techniques. </p> |
| title | SPLURGE PURCHASING COMPORTMENT IN GREEN AND ECO PRODUCTS THROUGH SOCIAL MEDIA |
| url | https://doi.org/10.5281/zenodo.15569913 |