An Empirical Investigation of Factors Shaping Individual Investor Behavior
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2025
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| _version_ | 1866901743523069952 |
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| author | Dr Sowmya Keethi Reddi Dr T S Poornachandrika |
| author_facet | Dr Sowmya Keethi Reddi Dr T S Poornachandrika |
| contents | <p>The paper analyses what motivates Hyderabad’s individual investors to make certain investment decisions. Because investors are looking for new kinds of investments, understanding these factors is key. The data gathered was from a convenience sample of 182 respondents. Using Factor Analysis, the study reviews data to pinpoint the most essential behavioural aspects of investment choices. Tests for validity, reliability and sample size adequacy, as well as EFA, CFA, SEM and hypothesis testing using AMOS were included. Analysis of the data indicated that three major factors impact investor behaviour and each was statistically proven. As a result of the tests, these factors were confirmed as significant influences on investment decisions. The study offers useful advice for financial investors, policymakers and advice professionals interested in understanding behavioural influences in markets.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15572129 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | An Empirical Investigation of Factors Shaping Individual Investor Behavior Dr Sowmya Keethi Reddi Dr T S Poornachandrika <p>The paper analyses what motivates Hyderabad’s individual investors to make certain investment decisions. Because investors are looking for new kinds of investments, understanding these factors is key. The data gathered was from a convenience sample of 182 respondents. Using Factor Analysis, the study reviews data to pinpoint the most essential behavioural aspects of investment choices. Tests for validity, reliability and sample size adequacy, as well as EFA, CFA, SEM and hypothesis testing using AMOS were included. Analysis of the data indicated that three major factors impact investor behaviour and each was statistically proven. As a result of the tests, these factors were confirmed as significant influences on investment decisions. The study offers useful advice for financial investors, policymakers and advice professionals interested in understanding behavioural influences in markets.</p> |
| title | An Empirical Investigation of Factors Shaping Individual Investor Behavior |
| url | https://doi.org/10.5281/zenodo.15572129 |