THE HUMAN-AI INTERFACE: UNDERSTANDING THE IMPACT OF AI AGENTS ON SOCIAL MEDIA USERS
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| Natura: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866902146032599040 |
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| author | Khattri, Sushmita |
| author_facet | Khattri, Sushmita |
| contents | <p><span>The proliferation of artificial intelligence (AI) agents across social media platforms has fundamentally altered how users interact with digital environments. Despite their increasing prevalence, there remains a significant gap in our understanding of how these AI agents influence user behavior, perceptions, and overall social media experiences. </span></p> <p><span>This study investigates the multifaceted relationship between AI agents and social media users through a mixed-methods approach combining survey data (n=312) and qualitative interviews (n=27). Results reveal that while 73% of users regularly interact with AI agents, only 42% can consistently identify them as non-human entities. Furthermore, the study identifies four distinct patterns of user-AI relationships: collaborative engagement, passive consumption, active avoidance, and unconscious interaction. These patterns correlate significantly with users' digital literacy levels, privacy concerns, and platform preferences. </span></p> <p><span>The findings suggest that AI agents substantially influence content consumption patterns, information processing, and interpersonal communication strategies on social media. This research contributes to the growing discourse on human-AI interaction by providing empirical insights into the psychological and behavioral impacts of AI agents in social contexts, with implications for platform design, digital literacy education, and ethical AI deployment in social spaces.</span></p> <p> </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15610367 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | THE HUMAN-AI INTERFACE: UNDERSTANDING THE IMPACT OF AI AGENTS ON SOCIAL MEDIA USERS Khattri, Sushmita AI agents social media Ai <p><span>The proliferation of artificial intelligence (AI) agents across social media platforms has fundamentally altered how users interact with digital environments. Despite their increasing prevalence, there remains a significant gap in our understanding of how these AI agents influence user behavior, perceptions, and overall social media experiences. </span></p> <p><span>This study investigates the multifaceted relationship between AI agents and social media users through a mixed-methods approach combining survey data (n=312) and qualitative interviews (n=27). Results reveal that while 73% of users regularly interact with AI agents, only 42% can consistently identify them as non-human entities. Furthermore, the study identifies four distinct patterns of user-AI relationships: collaborative engagement, passive consumption, active avoidance, and unconscious interaction. These patterns correlate significantly with users' digital literacy levels, privacy concerns, and platform preferences. </span></p> <p><span>The findings suggest that AI agents substantially influence content consumption patterns, information processing, and interpersonal communication strategies on social media. This research contributes to the growing discourse on human-AI interaction by providing empirical insights into the psychological and behavioral impacts of AI agents in social contexts, with implications for platform design, digital literacy education, and ethical AI deployment in social spaces.</span></p> <p> </p> |
| title | THE HUMAN-AI INTERFACE: UNDERSTANDING THE IMPACT OF AI AGENTS ON SOCIAL MEDIA USERS |
| topic | AI agents social media Ai |
| url | https://doi.org/10.5281/zenodo.15610367 |