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| Format: | Recurso digital |
| Language: | English |
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Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.15614099 |
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| _version_ | 1866902045006495744 |
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| author | Witkowski, Jacek |
| author_facet | Witkowski, Jacek |
| contents | <p><strong><span lang="EN-US">Abstract:</span></strong></p> <p><span lang="EN-US">The growing awareness of the need to protect the environment means that more and more consumers want to buy ecological products. The aim of the study, the results of which are discussed in this paper, is to identify selected opportunities and threats for the future, potential increase in demand for pro-ecological offers. The research subjects were students at one of the Polish universities, whose year of birth predisposes them to be included in the so-called Generation Z. The study was conducted using the diagnostic survey method and covered 414 people who completed an online survey questionnaire. The questions constituting the research instrument focused on issues such as: factors taken into account when purchasing goods, types of purchased ecological products, features based on which consumers recognize ecological products, general attitude to ecology, availability of ecological products, density of the network of retail outlets and knowledge of ecological labels. Based on the results obtained, it was found, among other things, that ecology is important to the respondents in their daily lives and that when buying various types of ecological products, they pay attention primarily to the descriptions placed on the packaging, paying less attention to the appearance of the packaging itself. The majority of respondents also believe that ecological products are easily available today. Combined with the positive assessment of the number of retail outlets where respondents can shop, these are conditions that seem to be favorable from the perspective of the future development of markets offering green products. On the other hand, potential barriers to increasing demand can be seen, the most important of which seem to be higher prices and, to a lesser extent, lack of knowledge of eco-labels.</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15614099 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | DETERMINANTS OF THE DEVELOPMENT OF DEMAND FOR ECOLOGICAL PRODUCTS IN THE GROUP OF PEOPLE REPRESENTING GENERATION Z IN THE LIGHT OF RESEARCH Witkowski, Jacek Ecological product, demand, factors <p><strong><span lang="EN-US">Abstract:</span></strong></p> <p><span lang="EN-US">The growing awareness of the need to protect the environment means that more and more consumers want to buy ecological products. The aim of the study, the results of which are discussed in this paper, is to identify selected opportunities and threats for the future, potential increase in demand for pro-ecological offers. The research subjects were students at one of the Polish universities, whose year of birth predisposes them to be included in the so-called Generation Z. The study was conducted using the diagnostic survey method and covered 414 people who completed an online survey questionnaire. The questions constituting the research instrument focused on issues such as: factors taken into account when purchasing goods, types of purchased ecological products, features based on which consumers recognize ecological products, general attitude to ecology, availability of ecological products, density of the network of retail outlets and knowledge of ecological labels. Based on the results obtained, it was found, among other things, that ecology is important to the respondents in their daily lives and that when buying various types of ecological products, they pay attention primarily to the descriptions placed on the packaging, paying less attention to the appearance of the packaging itself. The majority of respondents also believe that ecological products are easily available today. Combined with the positive assessment of the number of retail outlets where respondents can shop, these are conditions that seem to be favorable from the perspective of the future development of markets offering green products. On the other hand, potential barriers to increasing demand can be seen, the most important of which seem to be higher prices and, to a lesser extent, lack of knowledge of eco-labels.</span></p> |
| title | DETERMINANTS OF THE DEVELOPMENT OF DEMAND FOR ECOLOGICAL PRODUCTS IN THE GROUP OF PEOPLE REPRESENTING GENERATION Z IN THE LIGHT OF RESEARCH |
| topic | Ecological product, demand, factors |
| url | https://doi.org/10.5281/zenodo.15614099 |