CLIMATE CHANGE ADAPTATION STRATEGIES IN TOURISM MARKETING
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| Format: | Recurso digital |
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2025
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| _version_ | 1866902324399570944 |
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| author | Junaid Muhammad, Anvar Mahkamovich Soatov |
| author_facet | Junaid Muhammad, Anvar Mahkamovich Soatov |
| contents | <p><em><span lang="EN-US">This study explores how tourism marketing strategies are adapting to the growing impacts of climate change. Through qualitative analysis of five case studies—including alpine, coastal, urban, and island destinations—it identifies effective marketing responses to environmental disruptions. The research highlights the importance of sustainable branding, digital communication, and stakeholder engagement in building climate-resilient tourism systems. Findings suggest that destinations integrating climate awareness into their marketing efforts experience increased visitor loyalty, improved adaptability, and long-term competitiveness in the evolving tourism landscape.</span></em></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15621581 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | CLIMATE CHANGE ADAPTATION STRATEGIES IN TOURISM MARKETING Junaid Muhammad, Anvar Mahkamovich Soatov climate change, tourism marketing, sustainability, adaptive strategy, destination branding, digital communication, ecotourism, resilience, environmental awareness, stakeholder engagement. <p><em><span lang="EN-US">This study explores how tourism marketing strategies are adapting to the growing impacts of climate change. Through qualitative analysis of five case studies—including alpine, coastal, urban, and island destinations—it identifies effective marketing responses to environmental disruptions. The research highlights the importance of sustainable branding, digital communication, and stakeholder engagement in building climate-resilient tourism systems. Findings suggest that destinations integrating climate awareness into their marketing efforts experience increased visitor loyalty, improved adaptability, and long-term competitiveness in the evolving tourism landscape.</span></em></p> |
| title | CLIMATE CHANGE ADAPTATION STRATEGIES IN TOURISM MARKETING |
| topic | climate change, tourism marketing, sustainability, adaptive strategy, destination branding, digital communication, ecotourism, resilience, environmental awareness, stakeholder engagement. |
| url | https://doi.org/10.5281/zenodo.15621581 |