ROLE OF E-COMMERCE IN RURAL ECONOMIC DEVELOPMENT
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| Format: | Recurso digital |
| Langue: | anglais |
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2024
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| _version_ | 1866901709389824000 |
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| author | Dr Sandeep Jashwant |
| author_facet | Dr Sandeep Jashwant |
| contents | <p>E-commerce has emerged as a pivotal force in reshaping the global economy, with particular relevance to rural regions. In India, where the rural economy remains a significant part of the overall economic structure, e-commerce has the potential to transform livelihoods, create job opportunities, and improve access to goods and services. This paper aims to explore the role of e-commerce in rural economic development, particularly in the context of India. The research investigates the opportunities and challenges faced by rural populations in adopting e-commerce, focusing on its impact on income generation, rural entrepreneurship, market access, and infrastructure. It also analyzes case studies of successful e-commerce platforms targeting rural markets, offering insights into how these platforms have bridged the urban-rural divide. The findings highlight the potential of e-commerce to foster inclusive economic growth, but also underscore the challenges of digital illiteracy, infrastructure deficits, and market access that rural areas still face.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15622470 |
| institution | Zenodo |
| language | eng |
| publishDate | 2024 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | ROLE OF E-COMMERCE IN RURAL ECONOMIC DEVELOPMENT Dr Sandeep Jashwant E-commerce Rural Economic Development India Digital Inclusion Rural Entrepreneurship Market Access Technology Adoption Economic Growth <p>E-commerce has emerged as a pivotal force in reshaping the global economy, with particular relevance to rural regions. In India, where the rural economy remains a significant part of the overall economic structure, e-commerce has the potential to transform livelihoods, create job opportunities, and improve access to goods and services. This paper aims to explore the role of e-commerce in rural economic development, particularly in the context of India. The research investigates the opportunities and challenges faced by rural populations in adopting e-commerce, focusing on its impact on income generation, rural entrepreneurship, market access, and infrastructure. It also analyzes case studies of successful e-commerce platforms targeting rural markets, offering insights into how these platforms have bridged the urban-rural divide. The findings highlight the potential of e-commerce to foster inclusive economic growth, but also underscore the challenges of digital illiteracy, infrastructure deficits, and market access that rural areas still face.</p> |
| title | ROLE OF E-COMMERCE IN RURAL ECONOMIC DEVELOPMENT |
| topic | E-commerce Rural Economic Development India Digital Inclusion Rural Entrepreneurship Market Access Technology Adoption Economic Growth |
| url | https://doi.org/10.5281/zenodo.15622470 |