Evaluating the Rationality of Drug Promotional Literature (DPL) in Outpatient Departments of a Tertiary Care Teaching Hospital in Maharashtra using WHO Guidelines: A Cross-Sectional, Observational Study
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2025
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| _version_ | 1866901904577003520 |
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| author | Dr. Divya Raj |
| author_facet | Dr. Divya Raj |
| contents | <p>Introduction: Drug Promotional Literature (DPL) is a key marketing tool used<br>by pharmaceutical companies to influence prescribing patterns of healthcare<br>professionals. However, these materials often lack comprehensive, evidencebased information.</p> <p>This study aims to evaluate the rationality of DPLs<br>distributed in a tertiary care teaching hospital in Maharashtra using WHO<br>guidelines and compare it with similar studies.<br>Methodology: A cross-sectional, observational study was conducted from July<br>to September 2023. A total of 100 DPLs were collected from various outpatient<br>departments. Each DPL was analyzed for compliance with WHO criteria. All the<br>data was entered in Microsoft Excel and analyzed using descriptive statistics.<br>Results: Among the 100 DPLs assessed, compliance with WHO criteria varied<br>significantly. While 95% of the DPLs mentioned the brand name, only 62%<br>provided the active ingredient. Details on side effects and adverse reactions were<br>found in only 40% of cases, whereas drug interactions were mentioned in just<br>35%. Compared to previous studies, compliance with scientific references was<br>slightly higher (28% vs. 22% in Mali et al., 2010).<br>Conclusion: The study highlights significant gaps in the completeness and<br>transparency of DPLs. The findings call for stricter regulatory oversight and<br>improved ethical standards in pharmaceutical marketing.<br><br></p> <p> </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15686628 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
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| spellingShingle | Evaluating the Rationality of Drug Promotional Literature (DPL) in Outpatient Departments of a Tertiary Care Teaching Hospital in Maharashtra using WHO Guidelines: A Cross-Sectional, Observational Study Dr. Divya Raj <p>Introduction: Drug Promotional Literature (DPL) is a key marketing tool used<br>by pharmaceutical companies to influence prescribing patterns of healthcare<br>professionals. However, these materials often lack comprehensive, evidencebased information.</p> <p>This study aims to evaluate the rationality of DPLs<br>distributed in a tertiary care teaching hospital in Maharashtra using WHO<br>guidelines and compare it with similar studies.<br>Methodology: A cross-sectional, observational study was conducted from July<br>to September 2023. A total of 100 DPLs were collected from various outpatient<br>departments. Each DPL was analyzed for compliance with WHO criteria. All the<br>data was entered in Microsoft Excel and analyzed using descriptive statistics.<br>Results: Among the 100 DPLs assessed, compliance with WHO criteria varied<br>significantly. While 95% of the DPLs mentioned the brand name, only 62%<br>provided the active ingredient. Details on side effects and adverse reactions were<br>found in only 40% of cases, whereas drug interactions were mentioned in just<br>35%. Compared to previous studies, compliance with scientific references was<br>slightly higher (28% vs. 22% in Mali et al., 2010).<br>Conclusion: The study highlights significant gaps in the completeness and<br>transparency of DPLs. The findings call for stricter regulatory oversight and<br>improved ethical standards in pharmaceutical marketing.<br><br></p> <p> </p> |
| title | Evaluating the Rationality of Drug Promotional Literature (DPL) in Outpatient Departments of a Tertiary Care Teaching Hospital in Maharashtra using WHO Guidelines: A Cross-Sectional, Observational Study |
| url | https://doi.org/10.5281/zenodo.15686628 |