AI IN MARKETING AND CONSUMER INSIGHTS
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2025
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| _version_ | 1866901858572828672 |
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| author | Libitha P DR. G. Ananthi |
| author_facet | Libitha P DR. G. Ananthi |
| contents | <p>Artifiial Intelligence is transforming marketing because it now allows business to understand their consumers better and respond accordingly. Complex algorithms and advanced data analytics make it easier for marketers to extract insights from huge datasets for use in having personalized engagements. Tools, such as recommendation engines, sentiment analysis, predictive analytics, and chatbots, are improving experiences for customers while boosting brand loyalty and sales. The benefit of AI towards market research involves the automation of data collection and analysis, helping businesses adjust strategy quickly. With AI, the business can gain insights into patterns, predict their customers' demands, and calibrate prices based on agile decisions. Moreover, AI processes and analyzes unstructured data such as social media reviews, etc., which reflects consumer preferences.While AI offers transformative potential, its implementation comes with challenges, including data privacy concerns, ethical considerations, and the need for human oversight to mitigate biases in AI models. This paper explores the current applications, benefits, and limitations of AI in marketing and consumer insights, emphasizing its role as a critical tool in shaping the future of customer-centric business strategies.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15696329 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
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| spellingShingle | AI IN MARKETING AND CONSUMER INSIGHTS Libitha P DR. G. Ananthi <p>Artifiial Intelligence is transforming marketing because it now allows business to understand their consumers better and respond accordingly. Complex algorithms and advanced data analytics make it easier for marketers to extract insights from huge datasets for use in having personalized engagements. Tools, such as recommendation engines, sentiment analysis, predictive analytics, and chatbots, are improving experiences for customers while boosting brand loyalty and sales. The benefit of AI towards market research involves the automation of data collection and analysis, helping businesses adjust strategy quickly. With AI, the business can gain insights into patterns, predict their customers' demands, and calibrate prices based on agile decisions. Moreover, AI processes and analyzes unstructured data such as social media reviews, etc., which reflects consumer preferences.While AI offers transformative potential, its implementation comes with challenges, including data privacy concerns, ethical considerations, and the need for human oversight to mitigate biases in AI models. This paper explores the current applications, benefits, and limitations of AI in marketing and consumer insights, emphasizing its role as a critical tool in shaping the future of customer-centric business strategies.</p> |
| title | AI IN MARKETING AND CONSUMER INSIGHTS |
| url | https://doi.org/10.5281/zenodo.15696329 |