Bridging Tradition and Innovation: A Strategic Evaluation of Paüterm's Role in Integrative Health Tourism in Türkiye
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| Natura: | Recurso digital |
| Lingua: | inglese |
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Zenodo
2025
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| _version_ | 1866901622374793216 |
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| author | Balikci, Mustafa Zait |
| author_facet | Balikci, Mustafa Zait |
| contents | <p>This study investigates the institutional structure and strategic positioning of the<br>Pamukkale University Thermal Rehabilitation Center (PAÜTERM) as a model of<br>integrative health tourism. PAÜTERM brings together modern robotic rehabilitation,<br>certified Traditional and Complementary Medicine (T&CM), and geothermal<br>therapies within a university-affiliated, Ministry-certified framework. The article<br>conducts a SWOT and TOWS analysis to evaluate PAÜTERM’s strengths—<br>academic legitimacy, integrative clinical services, and thermal resources—as well as<br>weaknesses such as limited international reach and infrastructural constraints.<br>Opportunities include rising global interest in integrative care and Turkey’s health<br>diplomacy, while threats stem from ecological risks and global competition. The<br>discussion outlines strategic actions across four dimensions, such as developing<br>training programs, expanding bilingual infrastructure, forming global partnerships,<br>and institutionalizing environmental monitoring. It concludes that PAÜTERM,<br>through agile governance and sustainability-driven innovation, can evolve into a<br>globally competitive center for integrative medical tourism. The findings provide<br>insights for policymakers, academics, and health administrators aiming to align<br>traditional healing systems with contemporary healthcare strategies.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15699965 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Bridging Tradition and Innovation: A Strategic Evaluation of Paüterm's Role in Integrative Health Tourism in Türkiye Balikci, Mustafa Zait Integrative Medicine Health Tourism Thermal Therapy Robotic Rehabilitation T&CM SWOT Analysis <p>This study investigates the institutional structure and strategic positioning of the<br>Pamukkale University Thermal Rehabilitation Center (PAÜTERM) as a model of<br>integrative health tourism. PAÜTERM brings together modern robotic rehabilitation,<br>certified Traditional and Complementary Medicine (T&CM), and geothermal<br>therapies within a university-affiliated, Ministry-certified framework. The article<br>conducts a SWOT and TOWS analysis to evaluate PAÜTERM’s strengths—<br>academic legitimacy, integrative clinical services, and thermal resources—as well as<br>weaknesses such as limited international reach and infrastructural constraints.<br>Opportunities include rising global interest in integrative care and Turkey’s health<br>diplomacy, while threats stem from ecological risks and global competition. The<br>discussion outlines strategic actions across four dimensions, such as developing<br>training programs, expanding bilingual infrastructure, forming global partnerships,<br>and institutionalizing environmental monitoring. It concludes that PAÜTERM,<br>through agile governance and sustainability-driven innovation, can evolve into a<br>globally competitive center for integrative medical tourism. The findings provide<br>insights for policymakers, academics, and health administrators aiming to align<br>traditional healing systems with contemporary healthcare strategies.</p> |
| title | Bridging Tradition and Innovation: A Strategic Evaluation of Paüterm's Role in Integrative Health Tourism in Türkiye |
| topic | Integrative Medicine Health Tourism Thermal Therapy Robotic Rehabilitation T&CM SWOT Analysis |
| url | https://doi.org/10.5281/zenodo.15699965 |