Guardado en:
| Autor principal: | |
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| Formato: | Recurso digital |
| Lenguaje: | inglés |
| Publicado: |
Zenodo
2025
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| Materias: | |
| Acceso en línea: | https://doi.org/10.5281/zenodo.15699965 |
| Etiquetas: |
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- <p>This study investigates the institutional structure and strategic positioning of the<br>Pamukkale University Thermal Rehabilitation Center (PAÜTERM) as a model of<br>integrative health tourism. PAÜTERM brings together modern robotic rehabilitation,<br>certified Traditional and Complementary Medicine (T&CM), and geothermal<br>therapies within a university-affiliated, Ministry-certified framework. The article<br>conducts a SWOT and TOWS analysis to evaluate PAÜTERM’s strengths—<br>academic legitimacy, integrative clinical services, and thermal resources—as well as<br>weaknesses such as limited international reach and infrastructural constraints.<br>Opportunities include rising global interest in integrative care and Turkey’s health<br>diplomacy, while threats stem from ecological risks and global competition. The<br>discussion outlines strategic actions across four dimensions, such as developing<br>training programs, expanding bilingual infrastructure, forming global partnerships,<br>and institutionalizing environmental monitoring. It concludes that PAÜTERM,<br>through agile governance and sustainability-driven innovation, can evolve into a<br>globally competitive center for integrative medical tourism. The findings provide<br>insights for policymakers, academics, and health administrators aiming to align<br>traditional healing systems with contemporary healthcare strategies.</p>