An Empirical Study of Linguistic Landscape and Language Services Strategies of Binzhou City and its Pedagogical Implications for English Language Teaching
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| Format: | Recurso digital |
| Language: | English |
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Zenodo
2025
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| _version_ | 1866901420468338688 |
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| author | Cheng, Hu |
| author_facet | Cheng, Hu |
| contents | <h2>Abstract</h2> <p>With the rapid development of China’s economy and the ongoing process of urbanization, the prevalence of language service strategies reflected in the language landscape has increased. The primary objective of language services is to utilize the communicative function of language to convey information and facilitate interaction across various industries, thereby serving the needs of countries, social groups, or individuals. Furthermore, in the context of economic globalization, the language landscape is exhibiting an increasing trend toward internationalization. This paper examines the language landscape of Binzhou and the associated language service strategies, drawing on the framework of language landscape theory and Newmark’s translation theory. The study analyzes the phonetics and structural aspects of diverse language landscapes, explores the naming conventions and characteristics, and offers valuable insights for the future naming of signage in Binzhou. In addition, this research contributes to the formulation of language planning policies and improvements in language services within the region. The empirical analysis of the language landscape also provides a foundation for the development of region-specific slogans and supports the standardization of language use in the area.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15716215 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | An Empirical Study of Linguistic Landscape and Language Services Strategies of Binzhou City and its Pedagogical Implications for English Language Teaching Cheng, Hu Communicative Translation Linguistic Landscape Language Service <h2>Abstract</h2> <p>With the rapid development of China’s economy and the ongoing process of urbanization, the prevalence of language service strategies reflected in the language landscape has increased. The primary objective of language services is to utilize the communicative function of language to convey information and facilitate interaction across various industries, thereby serving the needs of countries, social groups, or individuals. Furthermore, in the context of economic globalization, the language landscape is exhibiting an increasing trend toward internationalization. This paper examines the language landscape of Binzhou and the associated language service strategies, drawing on the framework of language landscape theory and Newmark’s translation theory. The study analyzes the phonetics and structural aspects of diverse language landscapes, explores the naming conventions and characteristics, and offers valuable insights for the future naming of signage in Binzhou. In addition, this research contributes to the formulation of language planning policies and improvements in language services within the region. The empirical analysis of the language landscape also provides a foundation for the development of region-specific slogans and supports the standardization of language use in the area.</p> |
| title | An Empirical Study of Linguistic Landscape and Language Services Strategies of Binzhou City and its Pedagogical Implications for English Language Teaching |
| topic | Communicative Translation Linguistic Landscape Language Service |
| url | https://doi.org/10.5281/zenodo.15716215 |