Popularity of Social Media Platforms and Youth Preference of Digital Tools for Human Capital Development in South-East Nigeria

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1. Verfasser:	Kobimdi Cordelia Umeh, Walter Ihejirika, & Innocent Paschal Ihechu
Format:	Recurso digital
Veröffentlicht:	Zenodo 2025
Schlagworte:	E-governance, Youth Preference, Digital Citizens, Platform Loyalty, South-East Nigeria
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author	Kobimdi Cordelia Umeh, Walter Ihejirika, & Innocent Paschal Ihechu
author_facet	Kobimdi Cordelia Umeh, Walter Ihejirika, & Innocent Paschal Ihechu
contents	<p><strong><span lang="EN-GB">Background:</span></strong><span lang="EN-GB"> The rapid growth of e-governance in Nigeria has expanded opportunities for youth participation in Human Capital Development. HCD </span><span lang="EN-GB">involves the development of skills, knowledge, and abilities that enable individuals to contribute to the economic growth of their country. There is therefore a need to understand how social media platforms can be leveraged to support human capital development among the highly entrepreneurial youths of South-East, Nigeria</span></p> <p><strong><span lang="EN-GB">Objective</span></strong><span lang="EN-GB">: This study examined the relationship between the popularity of digital platforms and youth preferences for functional features that promote sustained engagement in HCD.</span></p> <p><strong><span lang="EN-GB">Method:</span></strong><span lang="EN-GB"> Using a quantitative survey design, 384 youth respondents were sampled from the five state capitals of South-East Nigeria, purposively selected due to their urban character. Data were collected through structured questionnaires and analyzed using Pearson correlation and descriptive statistics.</span></p> <p><strong><span lang="EN-GB">Results</span></strong><span lang="EN-GB">: Findings indicate that while commonly used tools like WhatsApp, Facebook, Instagram, and government websites were widely accessed, long-term engagement was driven more by platform features such as ease of use, transparency, and interactivity. </span></p> <p><strong><span lang="EN-GB">Conclusion:</span></strong><span lang="EN-GB"> Youth loyalty is shaped more by trust and functionality than social trends, underscoring the need for user-centered digital governance.</span></p> <p><strong><span lang="EN-GB">Unique Contribution</span></strong><span lang="EN-GB">: </span><span lang="EN-GB">This study contributes to the existing literature by providing insights into the popularity of social media platforms and youth preferences for digital tools in human capital development in a Nigerian context. The study's findings have implications for youth development policy, digital entrepreneurship, and education.</span></p> <p><strong><span lang="EN-GB">Key Recommendation</span></strong><span lang="EN-GB">: </span><span lang="EN-GB">Policymakers, educators, and digital entrepreneurs should prioritize the development of digital tools that cater to the needs and preferences of youths. Additionally, there is a need to provide training and resources to support youths in leveraging social media platforms for human capital development.</span></p> <p><strong><span lang="EN-GB"> </span></strong></p> <p><strong><span lang="EN-GB">Keywords:</span></strong><span lang="EN-GB"> </span></p>
format	Recurso digital
id	zenodo_https___doi_org_10_5281_zenodo_15785757
institution	Zenodo
language
publishDate	2025
publisher	Zenodo
record_format	zenodo
spellingShingle	Popularity of Social Media Platforms and Youth Preference of Digital Tools for Human Capital Development in South-East Nigeria Kobimdi Cordelia Umeh, Walter Ihejirika, & Innocent Paschal Ihechu E-governance, Youth Preference, Digital Citizens, Platform Loyalty, South-East Nigeria <p><strong><span lang="EN-GB">Background:</span></strong><span lang="EN-GB"> The rapid growth of e-governance in Nigeria has expanded opportunities for youth participation in Human Capital Development. HCD </span><span lang="EN-GB">involves the development of skills, knowledge, and abilities that enable individuals to contribute to the economic growth of their country. There is therefore a need to understand how social media platforms can be leveraged to support human capital development among the highly entrepreneurial youths of South-East, Nigeria</span></p> <p><strong><span lang="EN-GB">Objective</span></strong><span lang="EN-GB">: This study examined the relationship between the popularity of digital platforms and youth preferences for functional features that promote sustained engagement in HCD.</span></p> <p><strong><span lang="EN-GB">Method:</span></strong><span lang="EN-GB"> Using a quantitative survey design, 384 youth respondents were sampled from the five state capitals of South-East Nigeria, purposively selected due to their urban character. Data were collected through structured questionnaires and analyzed using Pearson correlation and descriptive statistics.</span></p> <p><strong><span lang="EN-GB">Results</span></strong><span lang="EN-GB">: Findings indicate that while commonly used tools like WhatsApp, Facebook, Instagram, and government websites were widely accessed, long-term engagement was driven more by platform features such as ease of use, transparency, and interactivity. </span></p> <p><strong><span lang="EN-GB">Conclusion:</span></strong><span lang="EN-GB"> Youth loyalty is shaped more by trust and functionality than social trends, underscoring the need for user-centered digital governance.</span></p> <p><strong><span lang="EN-GB">Unique Contribution</span></strong><span lang="EN-GB">: </span><span lang="EN-GB">This study contributes to the existing literature by providing insights into the popularity of social media platforms and youth preferences for digital tools in human capital development in a Nigerian context. The study's findings have implications for youth development policy, digital entrepreneurship, and education.</span></p> <p><strong><span lang="EN-GB">Key Recommendation</span></strong><span lang="EN-GB">: </span><span lang="EN-GB">Policymakers, educators, and digital entrepreneurs should prioritize the development of digital tools that cater to the needs and preferences of youths. Additionally, there is a need to provide training and resources to support youths in leveraging social media platforms for human capital development.</span></p> <p><strong><span lang="EN-GB"> </span></strong></p> <p><strong><span lang="EN-GB">Keywords:</span></strong><span lang="EN-GB"> </span></p>
title	Popularity of Social Media Platforms and Youth Preference of Digital Tools for Human Capital Development in South-East Nigeria
topic	E-governance, Youth Preference, Digital Citizens, Platform Loyalty, South-East Nigeria
url	https://doi.org/10.5281/zenodo.15785757