Digital Narrative Ecosystems and Consumer Behavioral Transformation: A Multi-Theoretical Investigation of Social Media Storytelling Mechanisms, Psychological Engagement, and Purchase Intention Formation in Vietnam's Film Industry

Fuente: Zenodo

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Bibliographic Details
Main Author:	Ngoc Bich Van HO
Format:	Recurso digital
Language:	English, Old (ca. 450-1100)
Published:	Zenodo 2025
Subjects:	narrative transportation, social media storytelling, psychological engagement, purchase intention, digital marketing
Online Access:	Acceder al recurso
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