Digital Narrative Ecosystems and Consumer Behavioral Transformation: A Multi-Theoretical Investigation of Social Media Storytelling Mechanisms, Psychological Engagement, and Purchase Intention Formation in Vietnam's Film Industry

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Autore principale:	Ngoc Bich Van HO
Natura:	Recurso digital
Lingua:	Antico inglese
Pubblicazione:	Zenodo 2025
Soggetti:	narrative transportation, social media storytelling, psychological engagement, purchase intention, digital marketing
Accesso online:	Acceder al recurso
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