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SHAPING BRAND PERCEPTION: THE ROLE OF INFLUENCER MARKETING IN CONSUMER ATTITUDES AND ENGAGEMENT
SHAPING BRAND PERCEPTION: THE ROLE OF INFLUENCER MARKETING IN CONSUMER ATTITUDES AND ENGAGEMENT
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Zenodo
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Bibliographic Details
Main Authors:
Ramesh, Safare
,
Jalaja, Enamala
,
Deepthi, Kuppuswamy
,
Mouneswari, V
,
Lova, Baliji
Format:
Recurso digital
Language:
English
Published:
Zenodo
2025
Online Access:
Acceder al recurso
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https://doi.org/10.5281/zenodo.15804762
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