SHAPING BRAND PERCEPTION: THE ROLE OF INFLUENCER MARKETING IN CONSUMER ATTITUDES AND ENGAGEMENT

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Détails bibliographiques
Auteurs principaux:	Ramesh, Safare, Jalaja, Enamala, Deepthi, Kuppuswamy, Mouneswari, V, Lova, Baliji
Format:	Recurso digital
Langue:	anglais
Publié:	Zenodo 2025
Accès en ligne:	Acceder al recurso
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