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| Main Authors: | , , , , |
|---|---|
| Format: | Recurso digital |
| Language: | English |
| Published: |
Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.15846243 |
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Table of Contents:
- <p><span>The study examines the effects of urbanization on the cultural values of the Hazara region in Khyber Pakhtunkhwa, Pakistan, from 1947 to the present. The migration of rural populations to urban areas, referred to as urbanization, has become a driving force behind social, economic, and cultural transformation globally. In Hazara, urbanization has accelerated rapidly in cities such as Abbottabad, Haripur, and Mansehra, fueled by migration, economic activities, education, and improved infrastructure. While this development has brought progress, it also poses a significant threat to the survival of local traditions, languages, and social norms. The study explores the impact of urbanization on family structure, language, social relations, religion, and customs. It highlights the shift from extended joint families to nuclear families, and from traditional clothing and customs to a more modern lifestyle. The younger generation, influenced by digital media and global culture, increasingly favors modernity over tradition, reflecting changing attitudes toward cultural values. This research adopts a mixed-method approach, combining quantitative data from 100 participants with qualitative questionnaire responses. The findings reveal a clear relationship between modernization and cultural preservation. Demographic variables such as age and educational level are found to be significant, while the independent variables—migration and modernity—positively influence cultural values. In some areas, cultural values are being altered or eroded, whereas in others, communities are adapting traditions in innovative ways. By focusing on Hazara—a culturally rich yet understudied region—this study contributes to the broader discourse on urbanization and identity. It also offers recommendations for sustainable urban planning and cultural preservation, promoting inclusive development that respects local heritage while embracing modern progress.</span></p>