ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.

Fuente: Zenodo

Saved in:

Bibliographic Details
Main Author:	ijesat
Format:	Recurso digital
Language:	English
Published:	Zenodo 2025
Subjects:	Brand logo, Apple Inc., consumer perception, brand identity, brand loyalty, visual branding, emotional branding, marketing strategy.
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS
by: Durdana Ozretic Dosen, Ph.D.
Published: (2018)

The BrandCore Strength Model
by: Taiwo, Adeola
Published: (2026)

Conscious Branding, Archetypes, and Consumer Identity: A Jungian Framework for Symbolic Meaning, Cultural Individuation, and Ethical Marketing
by: Friebe, Rafael Maria
Published: (2026)

Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
by: YOSRA JARRAR
Published: (2020)

Luxury brands: Awareness and image and its influence on loyalty and engagement
by: Valentín Gallart-Camahort
Published: (2021)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
by: Eduardo de Paula e Silva Chaves
Published: (2017)

Effects of Corporate Social Responsibility on consumer brand loyalty
by: José Javier Rivera
Published: (2019)

ECO-Branding: Consumer Responses to Sustainability Claims in Advertising
by: Karmarkar, Gayatree Anand
Published: (2026)

The Illusion of Luxury: Augmented Reality's Clash with Brand Essence
by: Finken, David, et al.
Published: (2024)

Understanding the dimensions of athlete brand authenticity
by: Ali Hasaan
Published: (2021)

Branding cities, regions and countries: the roadmap of place brand equity
by: Fabiana Gondim Mariutti
Published: (2021)

BRAND EQUITY IN THE PAKISTANI HOTEL INDUSTRY
by: MUHAMMAD ISHTIAQ ISHAQ
Published: (2014)

Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
by: Ana Carolina Toledo
Published: (2016)

EL REINADO DE LAS MARCAS
by: Monserrat Pamplona Domínguez
Published: (2009)

The Corporate Branding In International Operations
by: Juliana Rodrigues
Published: (2017)

Reflections on the challenging mission of the country brand construct in the international business setting
by: Fabiana Gondim Mariutti
Published: (2015)

Role of a professional football team in the development of a city branding: a literature review
by: Fernández, Manuel Lopezneria, et al.
Published: (2022)

CUSTOMER-BASED BRAND EQUITY FOR A TOURISM DESTINATION (CBBETD): THE SPECIFIC CASE OF BANDUNG CITY, INDONESIA
by: Hartanto Yuwo
Published: (2013)

THE INFLUENCE OF PRODUCT RECALL ON CONSUMER LOYALTY
by: Mariana Hammel Brandão
Published: (2016)

Young Adults' Views on Digital Storytelling Campaigns
by: Belem Barbosa
Published: (2022)

Place branding in tourism: a review of theoretical approaches and management practices
by: Marta Almeyda-Ibáñez
Published: (2017)

BRAND EXPERIENCE AND BRAND LOYALTY IN QUICK SERVICE RESTAURANTS IN PORT HARCOURT, RIVERS STATE
by: Osi, Vine Chinwe, et al.
Published: (2026)

Privilege
by: Luciana Manfredi
Published: (2006)

DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
by: PABLO FARÍAS
Published: (2015)

Country Brand Equity: The Role of Image and Reputation
by: Fabiana Gondim Mariutti
Published: (2020)

Effect of brand trust and commitment of a mobile wallet in Indonesia
by: H. D. Putra
Published: (2020)

مدیریت برند
Published: (2021)

Merkebygging
by: Lyons-Kokkin, Sarah Joy, et al.
Published: (2025)

“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states
by: Mohsin Altaf
Published: (2018)

Searching most influential variables to brand loyalty measurements: An exploratory study
by: Jorge Vera
Published: (2017)

Attributes that Build Florianópolis Brand Identity in the Technological Context
by: Patrick Wendell Barbosa Lessa
Published: (2025)

Lovemark Effect: Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
by: Iván Alonso Montoya-Restrepo
Published: (2020)

dataset agences Tours Opérateurs.csv
by: BASSRI
Published: (2026)

Brand Personality Dimensions in the Brazilian Context
by: Karlan Muller Muniz
Published: (2012)

The Branded Self: Youth Identity, Social Media, and Consumer Culture in Kolkata
by: Sayanti Naskar, et al.
Published: (2026)

Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
by: Sergio Olavarrieta Soto
Published: (2009)

The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
by: Fernanda Scussel
Published: (2019)

Branded Tourist Routes: The Typology, Characteristics, and World Practice
by: Afanasiev, Oleg E., et al.
Published: (2024)

A theoretical study on country brand and its management
by: Maria Gabriela Montanari
Published: (2018)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
by: José Sarto Freire Castelo
Published: (2016)