A STUDY ON UNCONVENTIONAL MARKETING STRATEGIES AND TACTICS IN THE FAST-FOOD INDUSTRY

Fuente: Zenodo

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Bibliographic Details
Main Author:	Thayani, Alnoor
Format:	Recurso digital
Language:	English
Published:	Zenodo 2025
Subjects:	Unconventional marketing Alternative marketing strategies Guerrilla marketing Viral marketing Fast-food industry marketing Innovative marketing tactics Experiential marketing Non-traditional advertising Fast food branding Promotional tactics fast food Marketing innovation Emotional Factor
Online Access:	Acceder al recurso
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