A STUDY ON UNCONVENTIONAL MARKETING STRATEGIES AND TACTICS IN THE FAST-FOOD INDUSTRY
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| Natura: | Recurso digital |
| Lingua: | inglese |
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Zenodo
2025
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| _version_ | 1866902136522014720 |
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| author | Thayani, Alnoor |
| author_facet | Thayani, Alnoor |
| contents | <p>This project explores the use of unconventional marketing tactics in the fast-food industry, including guerrilla marketing, influencer collaborations, pop-up events, branded merchandise, and experiential campaigns. Conducted over three months with 150 youth respondents, the research analyzes how tactics like surprise, humor, and emotion influence consumer behavior.</p> <p>The main file is a summary report designed for academic and professional readers. A supplementary file contains the full research project submitted as part of the BBA degree at Loyola Academy, affiliated with Osmania University.</p> <p>This study contributes to understanding how creative marketing approaches can drive engagement in highly competitive industries, with a focus on youth perception and brand loyalty.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15858586 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A STUDY ON UNCONVENTIONAL MARKETING STRATEGIES AND TACTICS IN THE FAST-FOOD INDUSTRY Thayani, Alnoor Unconventional marketing Alternative marketing strategies Guerrilla marketing Viral marketing Fast-food industry marketing Innovative marketing tactics Experiential marketing Non-traditional advertising Fast food branding Promotional tactics fast food Marketing innovation Emotional Factor <p>This project explores the use of unconventional marketing tactics in the fast-food industry, including guerrilla marketing, influencer collaborations, pop-up events, branded merchandise, and experiential campaigns. Conducted over three months with 150 youth respondents, the research analyzes how tactics like surprise, humor, and emotion influence consumer behavior.</p> <p>The main file is a summary report designed for academic and professional readers. A supplementary file contains the full research project submitted as part of the BBA degree at Loyola Academy, affiliated with Osmania University.</p> <p>This study contributes to understanding how creative marketing approaches can drive engagement in highly competitive industries, with a focus on youth perception and brand loyalty.</p> |
| title | A STUDY ON UNCONVENTIONAL MARKETING STRATEGIES AND TACTICS IN THE FAST-FOOD INDUSTRY |
| topic | Unconventional marketing Alternative marketing strategies Guerrilla marketing Viral marketing Fast-food industry marketing Innovative marketing tactics Experiential marketing Non-traditional advertising Fast food branding Promotional tactics fast food Marketing innovation Emotional Factor |
| url | https://doi.org/10.5281/zenodo.15858586 |