SEGMENTING IN EDUCATIONAL SERVICES MARKETING TO IMPROVE MADRASAH IMAGE AT MIN 2 BANYUMAS
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| Formato: | Recurso digital |
| Lenguaje: | inglés |
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Zenodo
2025
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| _version_ | 1866901986951036928 |
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| author | Adam Damiri1*, Neva Hurotul Ulmy2, Sutrimo Purnomo3 |
| author_facet | Adam Damiri1*, Neva Hurotul Ulmy2, Sutrimo Purnomo3 |
| contents | <p><em><span>Marketing is needed for educational institutions in building a positive image of madrasah. If the madrasah has a good image in the eyes of the community, then the madrasah will make it easier to overcome competition with other institutions. Madrasahs are often perceived as schools with lower socio-economic status and poor environment. This research discusses the application of segmenting in marketing educational services as a strategy to build and strengthen the image of madrasah, especially at MIN 2 Banyumas. Segmenting aims to identify groups of students and parents who have needs and interests that attract them to an educational institution.<span> </span>Using a descriptive qualitative approach, the findings show that market segmentation is carried out using three methods, namely geographic segmentation, demographic segmentation and behavioural segmentation, which by using this segmentation, MIN 2 Banyumas is able to increase public appeal and improve the image of the madrasah.</span></em></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_15872144 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | SEGMENTING IN EDUCATIONAL SERVICES MARKETING TO IMPROVE MADRASAH IMAGE AT MIN 2 BANYUMAS Adam Damiri1*, Neva Hurotul Ulmy2, Sutrimo Purnomo3 Educational Services Marketing, Segmenting, Image, Madrassa <p><em><span>Marketing is needed for educational institutions in building a positive image of madrasah. If the madrasah has a good image in the eyes of the community, then the madrasah will make it easier to overcome competition with other institutions. Madrasahs are often perceived as schools with lower socio-economic status and poor environment. This research discusses the application of segmenting in marketing educational services as a strategy to build and strengthen the image of madrasah, especially at MIN 2 Banyumas. Segmenting aims to identify groups of students and parents who have needs and interests that attract them to an educational institution.<span> </span>Using a descriptive qualitative approach, the findings show that market segmentation is carried out using three methods, namely geographic segmentation, demographic segmentation and behavioural segmentation, which by using this segmentation, MIN 2 Banyumas is able to increase public appeal and improve the image of the madrasah.</span></em></p> |
| title | SEGMENTING IN EDUCATIONAL SERVICES MARKETING TO IMPROVE MADRASAH IMAGE AT MIN 2 BANYUMAS |
| topic | Educational Services Marketing, Segmenting, Image, Madrassa |
| url | https://doi.org/10.5281/zenodo.15872144 |