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| Format: | Recurso digital |
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Zenodo
2025
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| Online Access: | https://doi.org/10.5281/zenodo.15980608 |
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Table of Contents:
- <p>This book is a thoughtfully crafted academic companion tailored to the syllabus of Mumbai University under the NEP 2020 framework. <em>Fundamentals of Business: Introduction to Management</em> offers a perfect blend of classical wisdom and modern perspectives in management education. Authored by experienced educator Dr. Rashmi, the book stands out for its lucid explanations, real-world examples, vibrant visuals, and practical orientation that bring textbook theories to life.</p> <p>The book comprehensively covers core areas such as principles and functions of management, Indian management thought, planning and decision-making, organization structure, coordination, and contemporary tools like MBO, MBE, and MIS. It features teachings from thought leaders like Henri Fayol, Peter Drucker, and F.W. Taylor alongside the rich Indian ethos of management through lessons from Bhagavad Gita, Chanakya’s Arthashastra, and modern-day virtual organizational setups.</p> <p>Designed with students in mind, it provides not only theoretical clarity but also enhances conceptual understanding through interactive elements and relatable business scenarios. This textbook will empower students with the foundational skills needed to excel in the world of management, making it an ideal resource for classroom learning, assignments, and competitive preparation.</p>