THE ROLE OF STATUS HIERARCHIES IN BRAND COMMUNITIES: ENVY, DESERVINGNESS, AND SELF-BRAND CONNECTION

Fuente: Zenodo

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Détails bibliographiques
Auteur principal:	Justin, Goss
Format:	Recurso digital
Langue:	anglais
Publié:	Zenodo 2025
Sujets:	Envy, Status Hierarchies, Brand Communities, Deservingness, Self-Brand Connection, Malicious Envy, Benign Envy, Upward Social Comparison, Prestige Products, Luxury Brands.
Accès en ligne:	Acceder al recurso
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