THE IMPACT OF BIG DATA ON THE OPTIMISATION OF MARKETING CAMPAIGNS: A LITERATURE REVIEW
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| Formato: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866901388768837632 |
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| author | Loso Judijanto |
| author_facet | Loso Judijanto |
| contents | |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_16731635 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | THE IMPACT OF BIG DATA ON THE OPTIMISATION OF MARKETING CAMPAIGNS: A LITERATURE REVIEW Loso Judijanto |
| title | THE IMPACT OF BIG DATA ON THE OPTIMISATION OF MARKETING CAMPAIGNS: A LITERATURE REVIEW |
| url | https://doi.org/10.5281/zenodo.16731635 |