| _version_ | 1866902288797270016 |
|---|---|
| author | AlDosari, Dalal |
| author_facet | AlDosari, Dalal |
| contents | <p>This paper analyzes Nickelodeon as a case study in the global children’s media industry by examining its strategic position through SWOT and PESTEL frameworks, as well as Porter’s Five Forces model. The analysis covers market impact, technological innovation, competitive pressures, and social influence. Findings highlight Nickelodeon’s strengths in brand value and content innovation, alongside challenges from digital competition and market saturation. The study contributes to understanding brand strategies in the context of children’s entertainment.</p> <p> </p> <p> Keywords:</p> <p>Nickelodeon, children’s media, strategic analysis, SWOT, PESTEL, Porter’s Five Forces, media industry</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_16811919 |
| institution | Zenodo |
| language | |
| publishDate | 2021 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Strategic Position Analysis of Nickelodeon: A Case Study in the Children's Media Industry AlDosari, Dalal <p>This paper analyzes Nickelodeon as a case study in the global children’s media industry by examining its strategic position through SWOT and PESTEL frameworks, as well as Porter’s Five Forces model. The analysis covers market impact, technological innovation, competitive pressures, and social influence. Findings highlight Nickelodeon’s strengths in brand value and content innovation, alongside challenges from digital competition and market saturation. The study contributes to understanding brand strategies in the context of children’s entertainment.</p> <p> </p> <p> Keywords:</p> <p>Nickelodeon, children’s media, strategic analysis, SWOT, PESTEL, Porter’s Five Forces, media industry</p> |
| title | Strategic Position Analysis of Nickelodeon: A Case Study in the Children's Media Industry |
| url | https://doi.org/10.5281/zenodo.16811919 |