"Nike's Sustainable Rubber Lifecycle: Balancing Innovation, Circular Economy, and Global Supply Chains"
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| Formato: | Recurso digital |
| Lenguaje: | inglés |
| Publicado: |
Zenodo
2025
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| _version_ | 1866901213871603712 |
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| author | Hussain, Ayan |
| author_facet | Hussain, Ayan |
| contents | <p>This case study explores Nike’s sustainable rubber lifecycle, analyzing how the company integrates sustainability principles across sourcing, processing, manufacturing, distribution, product use, and end-of-life management. Using the Life Cycle Assessment (LCA) framework, the study highlights key innovations such as Environmentally Preferred Rubber (EPR), the Move to Zero campaign, and Nike Grind. It also examines strategic dilemmas in 2025, including circular economy scalability, bio-based rubber adoption, regulatory pressures, and consumer responsibility. The report concludes with solutions and implications for the wider footwear and apparel industry, offering lessons on how sustainability can be transformed from a compliance requirement into a competitive advantage.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_16901934 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | "Nike's Sustainable Rubber Lifecycle: Balancing Innovation, Circular Economy, and Global Supply Chains" Hussain, Ayan Nike, Sustainability, Circular Economy, Rubber Supply Chain, Case Study <p>This case study explores Nike’s sustainable rubber lifecycle, analyzing how the company integrates sustainability principles across sourcing, processing, manufacturing, distribution, product use, and end-of-life management. Using the Life Cycle Assessment (LCA) framework, the study highlights key innovations such as Environmentally Preferred Rubber (EPR), the Move to Zero campaign, and Nike Grind. It also examines strategic dilemmas in 2025, including circular economy scalability, bio-based rubber adoption, regulatory pressures, and consumer responsibility. The report concludes with solutions and implications for the wider footwear and apparel industry, offering lessons on how sustainability can be transformed from a compliance requirement into a competitive advantage.</p> |
| title | "Nike's Sustainable Rubber Lifecycle: Balancing Innovation, Circular Economy, and Global Supply Chains" |
| topic | Nike, Sustainability, Circular Economy, Rubber Supply Chain, Case Study |
| url | https://doi.org/10.5281/zenodo.16901934 |